May 2013

Facebook agrees to human rights standards

Facebook announced that it has joined the Global Network Initiative (GNI), a human rights group made up of Internet companies, nonprofits and academics.

The social media giant is the sixth company to join the initiative, following Google, Microsoft, Yahoo and others. GNI issues principles and guidelines to companies for responding to government requests in a way that protects free speech and privacy. Companies that join the coalition agree to independent assessments of their compliance with the standards. Facebook was an "observer" of the group for one year before formally agreeing to the principles. "Advancing human rights, including freedom of expression and the right to communicate freely, is core to our mission of making the world more open and connected," said Elliot Schrage, a Facebook vice president, said in a statement. "We're pleased to join GNI and contribute to its efforts to shed a spotlight on government practices that threaten the economic, social and political benefits the internet provides."

Lawmakers seek to bar bosses from asking for Facebook passwords

Dozens of House lawmakers joined together on to introduce legislation that would bar employers from asking for their workers' passwords to Facebook or other social media accounts.

The Password Protection Act, authored by Reps. Ed Perlmutter (D-CO) and Peter Welch (D-VT), would protect both current employees and job applicants. The lawmakers pushed similar legislation last year, and Reps. Eliot Engel (D-NY), Jan Schakowsky (D-IL) and Michael Grimm (R-NY) have introduced their own bill on the issue, which would also apply the restriction to colleges and universities asking for student information.

Study: Viewers Accept Online Content and Ads

With digital video companies challenging traditional programmers for television ad dollars, a study by media agency Starcom found that consumers accept content created for online streaming. The study also found that original streaming content not only presents a reach opportunity at a lower cost than TV content online, but can offer increased relevance via targeting and consumer choice that could lead to a more positive reception for commercials.

Mark Pavia, executive VP and digital managing director at Starcom, said that online content companies need to promote their new digital series and make them easier to buy and measure. "We need to change the narrative, leverage measurement and elevate digital video beyond an extension of TV. If publishers better promote their shows, provide marketers and buyers a reason to believe and allow the value of the investment to be measured, digital video can break outside of traditional silos," he said.

Verizon: Court Decision Forecloses FCC Speech Argument

Verizon has told the U.S. Court of Appeals for the DC Circuit that its recent ruling in a National Labor Relations Board case forecloses the Federal Communications Commission's argument in defense of network neutrality rules that broadband providers are not speakers but only "conduits" for speech.

In its January filing to the court, the FCC said that Verizon and other broadband providers "do not engage in speech; they transport the speech of others, as a messenger delivers documents containing speech." It drew the distinction between that and "cable systems, newspapers, and other curated media," saying that broadband providers "do not exercise editorial discretion." In a filing with the court, attorneys for Verizon, which has challenged the FCC's open Internet order, pointed to the case, National Association of Manufacturers [NAM], et al. v. National Labor Relations Board [NLRB], decided by the circuit May 7 to argue that the FCC was wrong. In that decision, the court pointed to what it said were "some firmly established principles of free speech law," including "the dissemination of messages others have created is entitled to the same level of protection as the creation' of messages."

Amazon’s new Kindle Worlds gives authors a way to sell fan fiction without legal hassles

50 Shades of Grey, which started out as Twilight-inspired fan fiction, raised a few copyright questions that didn’t stop it from selling millions and millions of copies. But when a work is more directly based on another author’s creation — using the same characters and setting, for instance — the legal hurdles can be greater. That doesn’t stop readers from writing their own spinoffs anyway: The largest fan fiction site, FanFiction.net, hosts millions of free stories. And in works like these — and the passionate readers who create them — Amazon sees the potential for profit. Amazon Publishing announced Kindle Worlds, “the first commercial publishing platform that will enable any writer to create fan fiction based on a range of original stories and characters and earn royalties for doing so.” The company is making this work by securing licenses from existing entertainment properties and by paying royalties to both the original author and the fan fiction author.

FTC's Ohlhausen Questions Privacy Recommendations

The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested.

Speaking at a conference of the trade group Network Advertising Initiative, she said the FTC “did not address the possible competitive effects of its recommendation” in the privacy report. That report, issued before she was sworn in, called on the ad industry to develop a universal do-not-track tool that will allow consumers to easily opt out of all online behavioral advertising. “New privacy restrictions may have an effect on competition by favoring entrenched entities that already have information, over new entities,” she said. She added: “A policy that limits the ability of advertisers to access new information, to reach consumers, can have unintended effects in the marketplace.” Commissioner Ohlhausen also said she disagrees with the agency's 2012 recommendation that Congress consider enacting a baseline privacy law. “I don't currently support a baseline privacy bill, but am not against privacy legislation per se,” she said. She added that she supports the online ad industry's efforts at self-regulation, as a means of protecting consumers' privacy. “A voluntary self-regulatory process should operate without undue government involvement,” she said.

How the Great Firewall of China Shapes Chinese Surfing Habits

Harsh Taneja and Angela Xiao Wu at Northwestern University argue that Chinese websites are clustered in a similar way to others that share a common language and geographic connections. What’s more, they argue that the Chinese cluster is no more isolated than other clusters. Taneja and Xiao Wu argue that this shows that the Chinese cluster is no more isolated than other culturally defined markets. And their conclusion is that online behavior must be more strongly influenced by cultural factors than by censorship.

Home Tweet Home: A House with Its Own Voice on Twitter

At first glance, you’d never guess there’s anything unusual about Tom Coates’s San Francisco home. But take a closer look at, say, the ficus tree in the corner of the living room and you’ll notice something odd: a sensor, sticking out of the dirt, that’s connected to a little box. The sensor monitors the plant’s moisture, and the box transmits readings wirelessly to the Internet; it is just one of numerous Internet-connected devices in Coates’s home, which help keep an eye on everything from how warm it is to whether someone is currently in the living room.

Americans are not happy with their Internet service providers

The latest American Customer Satisfaction Index is out. The ASCI measures how customers feel about a range of companies that provide goods and services around the country. This month's survey put one industry in an unfortunate spot when it comes to customer satisfaction: Internet service providers. Susan Crawford, at the Benjamin Cardozo School of Law in New York, joins Marketplace Tech host Ben Johnson to discuss the results and why ISP's are falling behind.

Verizon's Shammo: Content providers see value in toll-free data model

Fueling the fire surrounding the likelihood of toll-free data coming to the U.S. market soon, Verizon Communications CFO Fran Shammo told investors at a Barclays Global Technology, Media and Telecommunications conference that content providers are starting to see the value in paying the wireless operator for the data consumed by their subscribers when they view their content via a mobile device.

Likening the service to a toll-free calling service, in which a company buys an 800-number for consumers to call instead of racking up long-distance charges, Shammo said that content companies understand the value they will get if they pay an operator like Verizon for the data charges a consumer incurs when viewing their content. "The content providers will be willing to pay for the content, if we don't charge the consumer," Shammo said. He added that content companies want eyeballs on their content and Verizon can potentially deliver 100 million eyeballs across its various channels. He also shrugged off concerns this model may fly in the face of net neutrality constraints. "Net neutrality is about prioritizing the delivery of content," he said. "We aren't talking about that. This is who pays for the delivery of that content."