Wi-Fi’s annoying little secret: Not all Wi-Fi is created equal
As Wi-Fi expands into ever more unlikely places such as planes or trains, consumers are hopping online and then hopping off in irritation because the connection is expensive and it sucks. The problem is all Wi-Fi is not equal, and the industry and providers of Wi-Fi networks have so far done a poor job trying to explain that to the average consumer. That has to change, and the Wi-Fi Alliance’s Sarah Morris, a senior marketing manager, says the organization’s members are thinking about the problem.
She told me that most of the organization’s service provider members are focused on it because they are offering carrier-supported networks to offload traffic from the cellular networks, and they need the experience to be good because it’s part of the service they offer. Companies like AT&T, Cablevision and Time Warner Cable are used to proving access technologies. But what about hotels, doctor’s offices or shopping malls? In some cases they might contract with a service provider and let them worry about the network, but in others consumers are left to stew. While I can’t improve everyone’s Wi-Fi experience outside of their home or office, I can offer some insights about the technology that might explain why your Wi-Fi is wimping out.