How Much Data Can Facebook Collect Before the FTC Gets Involved?
Q&A with University of Washington law professor Ryan Calo.
Facebook has defended its new in-store tracking partnership with Datalogix, which gives Facebook access to our offline shopping habits via our rewards cards, by explaining that it doesn't violate any Federal Trade Commission regulations. Facebook says it will anonymize the data and is only interested in showing advertisers how their ads are converting to new sales. But it led us to ask what exactly the FTC does protect in the data collection department. According to the social network, the hard-to-find opt-out link, which is located all the way over on the Datalogix website, clears the company of any privacy violations that might get the federal consumer protection agency involved. Calo says "There is no overarching law in the U.S. that says you have to do XYZ as a privacy matter."