After years of decline, the audience for network news jumps upward
Finally, there's some good news for network TV news. Ratings are up this year, both evening and morning, and not just a little. But hold the celebration, too, because it could just be a blip.
At first glance, the numbers are nothing to sneeze at. The three evening newscasts added almost 2 million viewers combined in the second quarter compared with the same period the year before. That amounts to a 10 percent increase – the first major jump in a decade – not too shabby for programs that have been written off as dinosaurs. The network morning shows saw a similar uptick, adding 1.2 million viewers for a total of 13 million. It's too soon to call it a trend, but the numbers are significant enough to be worth a closer look. What's going on here? There's no question that more viewers tune in when there's big news, and there was plenty of it this spring. The aftermath of the Japanese earthquake and tsunami raised fears of a nuclear meltdown. The killing of Osama bin Laden by U.S. forces in Pakistan marked a turning point in the 10-year fight against terrorism. And the devastating tornadoes across the South provided the kind of emotional footage that TV news thrives on. But that's not the whole story behind the numbers.