[Commentary] Forty years ago this week, a former television news correspondent inaugurated a momentous era in American journalism by speaking the following words into a microphone: "From National Public Radio in Washington, I'm Robert Conley with 'All Things Considered.'"
Much has changed at NPR. From an understaffed outfit that attracted a weekly audience of just 3 million in 1976, it has grown into a worldwide news organization with 18 foreign bureaus, and in 2010, it drew a weekly audience of 27.2 million. Listeners now tune in to a full menu of programs that includes not only the drive-time staples of "All Things Considered" and "Morning Edition" but also such cultural fare as "Fresh Air" and "World Cafe." In an era when mainstream media are losing ground (network TV viewership was off 3.4% last year), NPR's audience is expanding — up 3% in 2010 and 58% since 2000. Nonetheless, as "All Things Considered" celebrates its 40th anniversary, NPR finds itself at a troubling pass. The network became, once again, the target of conservative members of Congress.
The current threat feels more ominous because NPR has a structural problem. The network has an uneasy relationship with its member stations. It is in competition with local outlets for the digital future. KCRW and hundreds of others like it don't want their broadcast audiences to bypass them and listen to NPR.org on the Internet. Yet as its brisk growth attests, NPR is one of the few "good news" stories in today's mass media. The explanation for NPR's increasing popularity is obvious: the high quality of its work. Although "All Things Considered" rarely airs 24-minute documentaries now, day in and day out it produces great journalism. Just in the last few weeks it broadcast a tough but fair story by Melissa Block about the fierce emotions released by the sesquicentennial of the Civil War, which highlighted that conflict's ongoing relevance; a moving piece by Wade Goodwyn about the suicide of an Iraq War veteran suffering post-traumatic stress disorder; a thorough report by Gloria Hillard about crystal meth addiction in Riverside County; and dozens of other stories you couldn't find elsewhere. As long as NPR does this kind of work, there should be many more happy birthdays for "All Things Considered."