Tech-savvy put explosion of data to work
Analyzing large sets of data to rev up business operations is as old as arithmetic. But two big variables have changed.
First, the sheer volume of data amassed over the past decade is not just unprecedented, it's mind-boggling. This year the amount of digital information created and replicated is expected to hit an astounding 1.2 zettabytes. That's 1 trillion gigabytes, enough data to fill a stack of DVDs reaching from Earth to the moon and back, according to researcher IDC. That number will approach 35 zettabytes by 2020; picture a stack of DVDs reaching halfway to Mars.
Second, the general populace has become tech savvy. Most people are at ease surfing the Internet and using mobile devices. Combine the two variables, and you find business intelligence exploding on several fronts.