The Overcoming Disadvantage Amendment to the Designated Entity Rules
After two years of careful research, the Federal Communication Commission's Advisory Committee on Diversity for Communications in the Digital Age voted unanimously in favor of submitting the "Preference for Overcoming Disadvantage" proposal to the FCC urging the rulemaking body to amend its Designated Entity Rules.
To its credit, the FCC has been pondering how to diversify and expand its pool of qualified applicants for communications service licenses, and we are happy the FCC has finally taken a step in the direction of positive change. The Designated Entity Rules have always helped lower entry barriers for small businesses and rural telephone companies that bid for FCC licenses. However, the new amendment would be a great start toward expanding its reach by expanding the FCC's pool of qualified license candidates. In essence, the amendment would adopt and implement an additional new preference program for individuals who are otherwise qualified for an FCC license, but who have faced substantial disadvantages, and who have since overcome those disadvantages. Moreover, in situations where the FCC licenses are to provide broadcast services to the public, the preference program would have the added benefit of opening up the process to candidates who might not otherwise be able to compete in FCC license auctions, thereby contributing to viewpoint diversity on the air. Since the current designee pool is so narrow, the present effects of the Rules are failing short. The new amendment would open the pool of FCC licensees using this new and innovative concept, a tremendous benefit to disadvantaged individuals who would previously have not qualified. But what does that mean?