June 2010

Maryland Leads the Way in Social Media Campaign Regulations

In what could take effect before a Sept. 14 primary election, Maryland is poised to be the first state to require political candidates identify their online social media sites.

Approved last week by the State Board of Elections, the rules will require any social media account created by a politician or committee -- in promotion or opposition to a candidate -- to disclose the identity of the person or committee responsible for the account in the profile or prominently on the landing or home page. The rules, which still need the approval of the Maryland General Assembly's Joint Committee on Administrative, Executive and Legislative Review, would also require campaigns to retain records of social media communications for one year. "What the rules say is, 'Listen, when you use social media networking sites and try to communicate, your communications are treated like any other types of communications with the general public, just like you would do on a TV ad,'" said Jared DeMarinis, Maryland State Board of Elections candidacy and campaign finance director. "It brings clarity to the process, and for the general public brings a sense that they can know where to find an official communication by a candidate."

CDT Recommends Rewrite For Boucher Privacy Bill

The Center for Democracy and Technology says a privacy bill floated by Rep Rick Boucher (D-VA) should be revised to include a broadband set of "fair information practices." "While CDT generally agrees with the draft's basic framework for notice and choice, including its opt-in and opt-out structure, we are concerned that the strong reliance on consent places the entire burden for privacy protection on consumers," the group says in written comments.

Among other fair information practices, CDT recommends that privacy legislation should involve a requirement that collectors glean only what they need for particular purposes. CDT appears to be offering politicians a middle ground -- one that they might find more appealing than either scrapping the bill or requiring all companies to obtain users' explicit consent to online tracking. In addition to the recommendation that the bill incorporate fair information principles, CDT is urging the lawmakers to delegate more decisions about online privacy to the Federal Trade Commission. For instance, the group recommends that the bill include a provision granting the FTC the power to formulate the wording of notices that companies should give consumers about online tracking and targeting.

CDT also is urging a "safe harbor" for companies who comply with industry-approved standards. "We believe that a carefully crafted safe harbor framework, giving industries or industry segments flexibility to develop tailored privacy solutions with FTC oversight, is the best way to accommodate differences between industries," the organization writes.

Gulf Disaster Again Dominates the News

In a week during which the government announced the launching of a criminal investigation of the disaster, the Gulf of Mexico oil spill topped the news agenda for the fourth consecutive time, according to the Pew Research Center's Project for Excellence in Journalism.

With public anger appearing to mount and President Obama making his third trip to the Gulf region, the story accounted for 35% of the newshole from May 31-June 6. That represents the second-biggest week of coverage (it was 38% from May 24-30) since the April 20 oil rig explosion that triggered the catastrophe. And news late in the week that BP's containment dome was siphoning off some of the oil was greeted with far more uncertainty, and even skepticism, than celebration. In the seven weeks since the late April explosion, the spill saga has come to overshadow every other subject in the mainstream news agenda, registering at 22% of the newshole for the period. The second-biggest story during those seven weeks, the U.S. economy, stood at 14%. No other subject has registered in double digits in that period.

Last week's No. 2 story was the fallout from Israel's May 31 interdiction of a flotilla headed for Gaza that resulted in the killing of nine people and triggered a significant international outcry. That episode accounted for 13% of the newshole and marked the most coverage of the Israeli-Palestinian conflict since the Gaza fighting between Israel and Hamas reached 17% of the newshole from January 5-11, 2009.

Stimulus winner Rural Telephone targets 100 Mb/s to the home

While some rural telcos protest proposed modifications to the Universal Service fund that would support only 4 Mb/s service to the home, one rural telco is moving ahead with plans to deploy a fiber to the home network supporting speeds up to 100 Mb/s service to sparsely populated areas of western Kansas.

The deployment is made possible by $101 million in funding through the Broadband Stimulus Program, which was awarded on a 50/50 grant/loan basis to Rural Telephone, a rural ILEC that also has CLEC operations. Like some other carriers that won broadband stimulus funding, Rural Telephone has opted to use equipment with which it is already familiar. The company plans to deploy the same fiber to the home equipment from Occam Networks that underlies the company's existing FTTH infrastructure. The cost of the access equipment represents about 15% of the cost of an FTTH deployment, Occam Networks' vice president of marketing Russ Sharer told Connected Planet. A large portion of the money will go toward labor—and as Sevier explained, a significant amount of construction dollars will be spent in western Kansas. Rural Telephone plans to do some of the installation itself and was also able to identify two local construction companies that were qualified to do this type of work. In addition the company has selected three companies from outside the area to work on the project.

Rep Gordon 'groveling' to get science funding passed in Senate

House Science Committee Chairman Bart Gordon (D-TN) said he is lobbying Senate Majority Leader Harry Reid to prioritize the America Competes Act, which would provide $85.6 billion over five years for science research and education.

"I'm going to be groveling with him to get this passed," he said, describing his push to renew the funding as a "call to action" to keep the nation competitive. "It's going to be difficult but it's important that we get funding in the fall." Noting that the same funding cleared with large majorities three years ago, Gordon said the bill's challenges are indicative of Congress's hyperpartisan climate. He also said his own push to showcase the private sector's support for the bill through hearings slowed down the process. The America Competes Act has support from the U.S. Chamber of Commerce and the Business Roundtable.

Free Press wants harsher punishments for FCC lobbyists

A Federal Communications Commission proposal to boost enforcement of its lobbying rules and decide on a social media policy may not go far enough to keep industry influence in check, the activist group Free Press charged in a filing June 8. The group argues that "fines may not serve as a deterrent for deep-pocketed industry, and that rules limiting future participation in proceedings may be more effective."

Belo Offers Free Airtime To Candidates

Belo Corp., which in 1996 became the first commercial television station group to provide free airtime for congressional and gubernatorial candidates, announced that it will offer the "It's Your Time" program for the eighth consecutive election cycle this fall. The company also announced election coverage plans, stating that Belo's news-producing stations will televise at least one hour of political coverage each week in the six weeks prior to the general election on Nov. 2. The company's election coverage in 2010 may include debates, issue- and ad-watch programming, and interviews with local, state and federal candidates.

Group lists top five social media risks for businesses

As businesses increasingly try to figure out how to use social networking tools in the enterprise, an IT governance group has released a ranking of the top five risks social media poses to companies.

The study, which lists the biggest risks businesses need to prepare for when they are using social media, was released on Monday by ISACA, previously known as the Information Systems Audit and Control Association, a 43-year-old international organization that researches IT governance and control. John Pironti, an ISACA Certification Committee member, noted that many business executives have considered some of the risks, but few have considered all of them.

Pulse iPad App Gets Steve Jobs's Praise in Morning...Then Booted From App Store Hours Later After NYT Complains

Yesterday morning, the pair of Stanford University graduate students who made the hot news-reading iPad app, Pulse News Reader, were ecstatic to be mentioned first-for being among the most promising developers for the new tablet device-by Apple CEO Steve Jobs in his keynote speech at the Worldwide Developers Conference in San Francisco. But by the afternoon, that flush of entrepreneurial success had turned sour, after Apple informed the two that Pulse was being pulled from the App Store after it received a written notice from the New York Times Company declaring that "The New York Times Company believes your application named 'Pulse News Reader' infringes The New York Times Company's rights." In an unusual coincidence, the Times Web site was on prominent display on a huge screenshot of the iPad during Jobs's speech.

Closing the Digital Frontier

The era of the Web browser's dominance is coming to a close. And the Internet's founding ideology -- that information wants to be free, and that attempts to constrain it are not only hopeless but immoral -- suddenly seems naive and stale in the new age of apps, smart phones, and pricing plans. What will this mean for the future of the media -- and of the Web itself?