Maryland Leads the Way in Social Media Campaign Regulations
In what could take effect before a Sept. 14 primary election, Maryland is poised to be the first state to require political candidates identify their online social media sites.
Approved last week by the State Board of Elections, the rules will require any social media account created by a politician or committee -- in promotion or opposition to a candidate -- to disclose the identity of the person or committee responsible for the account in the profile or prominently on the landing or home page. The rules, which still need the approval of the Maryland General Assembly's Joint Committee on Administrative, Executive and Legislative Review, would also require campaigns to retain records of social media communications for one year. "What the rules say is, 'Listen, when you use social media networking sites and try to communicate, your communications are treated like any other types of communications with the general public, just like you would do on a TV ad,'" said Jared DeMarinis, Maryland State Board of Elections candidacy and campaign finance director. "It brings clarity to the process, and for the general public brings a sense that they can know where to find an official communication by a candidate."