September 2009

UK Reconsiders Ban on Product Placements in TV Shows

Apparently, the British government is moving toward lifting a longstanding ban on product placements in TV shows on commercial networks, in a move that would aid the country's struggling commercial broadcasters. Ben Bradshaw, secretary of state for culture, media and sport, is expected to explain why he thinks the ban should be lifted in a speech to the Royal Television Society this week. The British Broadcasting Corp., whose TV networks in the U.K. don't air advertisements, will continue to ban product placements, or deals in which companies pay for a product to be included in a TV show. The product-placement market in Britain could be worth as much as £100 million ($166.7 million) a year, according to an estimate by ITV PLC and the Producers Alliance for Cinema and Television in a December 2008 paper submitted to the culture ministry.

Controlling illegal use of copyrighted material on the Web

[Commentary] Fines for the misuse of a copyrighted photo are too high, critics say. Though agencies deserve a fair fee, negotiating with users is preferable to big penalties.

Google writes its own rules

[Commentary] Sceptics often ask of new government programmes: if it is so worthwhile, why is the private sector not doing it already? A similar question can be asked of companies claiming to be acting for the general good: if the public needs it, why is the government not doing it already? Google's plan to digitize all of the world's 168m books needs to be examined in this light.

Since 2004, the search-engine corporation has scanned about 5m titles, many of them under copyright. A comprehensive digital library could obviously generate a lot of revenue (although it is not yet fully obvious how). Last year, Google negotiated a long and complicated "settlement" with the Authors Guild and the Association of American Publishers, which had been suing it. Google would keep just over a third of revenues generated by these online books, with the remainder going to a non-profit book-rights registry run by publishers' and authors' representatives. The registry would seek out the authors of "orphaned" books - those under copyright but out of print - and distribute royalties to them. Google agreed to pay $125m to fund the registry. Neither privacy nor competition is the main reason for skepticism about the Google books settlement. The problem is that the arrangement is a usurpation. It is a false analogy to compare Google Books, as some defenders of the settlement do, to Amazon's Kindle system of e-books. Authors and publishers participate in Kindle by granting Amazon permission to publish in that format. Google's system would dispense with such permission. It is thus a change in the regime of property rights. The settlement authorizes a large corporation to manage the rights of authors it cannot locate, and to justify itself with vague invocations of our cultural heritage. Maybe our society is evolving in that direction anyway. The past century was an era in which people ceded rights to government in exchange for what they saw as a more efficient allocation of resources. Maybe publics are now willing to make the same trade with the private sector. Maybe we are headed back to the era of government-created monopolies such as the British East India Company and the Dutch VOC. But, if such a monopoly is to be created, government must create it explicitly and not permit interested parties in a private lawsuit just to divvy up the spoils.

TV Networks Should Be Afraid -- Very Afraid -- of Hulu

If analyst Laura Martin is right, Hulu is the demon seed that will wipe out the network television business as we know it. In a new report, the Soleil Securities analyst estimates that the online video hub will cost TV networks $920 per viewer in advertising if their audiences are cannibalized by Hulu. And she believes the bulk of viewing on Hulu is indeed taking eyeballs from TV. It's not the first time Martin has sounded the alarm on the rise of online TV. In a May report she warned that the entire $300 billion market valuation of the television industry is threatened by the shift of programming from TV to the Web. Spearheading the overthrow of TV-as-we-know-it is Hulu, the premium video site backed by NBC Universal, News Corp. and Walt Disney Co. that offers content from 120 partners from the Food Network to Paramount Pictures. As of July, Hulu had grown to 38 million monthly viewers who watched 457 million streamed videos, making it the sixth-most-visited video site, ahead of competitors like AOL, CBS Interactive and the Turner Network, according to comScore.

A Virtual Revolution Is Brewing for Colleges

Students starting school this year may be part of the last generation for which "going to college" means packing up, getting a dorm room and listening to tenured professors. Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet. The business model that sustained private U.S. colleges cannot survive. The real force for change is the market: Online classes are just cheaper to produce. Community colleges and for-profit education entrepreneurs are already experimenting with dorm-free, commute-free options. Distance-learning technology will keep improving. Innovators have yet to tap the potential of the aggregator to change the way students earn a degree, making the education business today look like the news biz circa 1999. And as major universities offer some core courses online, we'll see a cultural shift toward acceptance of what is still, in some circles, a "University of Phoenix" joke. This doesn't just mean a different way of learning: The funding of academic research, the culture of the academy and the institution of tenure are all threatened.

Lieberman, Collins To Unveil Cyber Bill

Senate Homeland Security and Governmental Affairs Committee Chairman Joseph Lieberman and ranking member Susan Collins over the weekend gave a sneak peek at a Monday hearing intended to examine cybercrime that is directed at small- to medium-sized companies. In a Sunday press release, the pair said the event precedes the introduction of legislation focused on combating high-tech attacks on the private sector. Senate Commerce Chairman John (Jay) Rockefeller and Sen. Olympia Snowe, R-Maine, also introduced a broad cyber bill earlier this year.

Web Censoring Widens Across Southeast Asia

Attempts to censor the Internet are spreading to Southeast Asia as governments turn to coercion and intimidation to rein in online criticism. Malaysia, Thailand and Vietnam lack the kind of technology and financial resources that China and some other large countries use to police the Internet. The Southeast Asian nations are using other methods -- also seen in China -- to tamp down criticism, including arresting some bloggers and individuals posting contentious views online. That is distressing free-speech advocates who had hoped that Southeast Asia -- until recently a region where Internet use was relatively unfettered -- would become a model of open debate in the developing world as its economies modernize.

Border agents limit confiscation of laptops

Travelers will no longer be subject to indefinite confiscation of laptops and mobile devices by U.S. border agents, and will be allowed to be present when officials are reviewing stored information, under policies revised recently by the Department of Homeland Security.

Under the revised guidelines:

1) Agents are not allowed to keep laptops and mobile devices for more than five days, unless there are extenuating circumstances. (Officers with Immigration and Customs Enforcement, the investigative branch of Homeland Security, can keep devices for up to 30 days.)

2) Travelers are allowed to be present during searches, but they are not entitled to see what agents are doing.

Billboards Spur a Fight: Free Speech vs. Beauty

Since the 1940s, at least on paper, New York City has restricted, or banned outright, the placement of billboards along its highways. But because of haphazard enforcement and what a federal judge described as "subterfuge" and willful lawbreaking by sign companies, the rise of the billboards — some even on city property — went on unchecked. By the time the judge, Paul A. Crotty of Federal District Court in Manhattan, issued a decision in the spring that upheld the city's right to regulate the billboards and excoriated it for not doing so sooner, no one could even say for sure which of the more than 600 highway billboards had the right to be there. Billboard companies, which have earned far more from advertisers over the years than they have paid in fines, have appealed the ruling.

Google Voice is cool, but it's more work

At its heart, Google Voice is a call forwarding service, providing a single number that can ring all, or any, of your phones. But the Mountain View Internet company's vision is much more ambitious: to supplant the mishmash of passwords, formats and contact lists across office, home and mobile phones with a simple, one-stop platform, easily accessible anytime and anywhere. "Google Voice is about helping you organize all your communications, whether it's calls or SMS, and have them all in one place in the cloud, tied to you, not to a device or location," said Vincent Paquet, senior product manager for Google Voice. It almost does it, too. For now, however, Google Voice's inventive and helpful features are layered atop existing devices, software and contracts, not seamlessly integrated. That leaves them subject to complications that prevent the service from fully realizing its promise.