Just as we need a strong interstate highway system and viable mass transit, we require accessible and affordable broadband so that businesses and consumers can reap the benefits of wireless technology. This report focused on a key part of broadband policy, i.e., how consumers feel about cell phones and other mobile devices. Consumer sentiments are crucial for telecommunications. The way in which cell phone users see their devices affects how they employ them and what future possibilities they are willing to entertain. Specifically, the report looks at what people like and don't like regarding their current communications experiences. West presents data on how many people use smart phones and download applications to their mobile devices, what applications they see as important, what frustrations they feel regarding telecommunications access, and what changes they would like to see in the future.
Among the specific findings of this analysis are the following key points:
1) the United States has the highest utilization rates of the four nations studied for smart phones and PDAs
2) American consumers have a strong desire to choose and control their own cell phone applications
3) in each of the four countries, being able to chat and make cheap international calls on cell phones are the most popular features
4) the most frequent reasons for not downloading new cell phone applications are lack of interest, cost, or not being able to do so on their cell phones
5) the most common frustrations with cell phones in the United States are the length of service contracts, roaming charges, cost of domestic calls, and lack of desired features
6) Americans believe that innovation is driven by new devices made by Apple, Nokia, and Motorola, and new Internet features pioneered by Google
7) The most popular new cell phone features are games (named by 61.6 percent of Americans), local directories to locate businesses and restaurants (52.9 percent), music (49.8 percent), and chat and instant messaging (39.8 percent)
8) nearly half of Americans (48.9 percent) say they are likely to switch from phone landlines to cell phones and 48.1 percent say when that they are taking a short trip, they are more likely to take their cell phone than a laptop computer
9) 69.3 percent of Americans aged 18 to 29 years are willing to switch from landlines to cell phones as are 53.9 percent of those aged 30 to 49 years. This demonstrates how receptive the "leading generation" of young people are to mobile communications
10) nearly half of Americans earning over $25,000 say they are willing to switch from landlines to cell phones
11) the desire to choose their own cell phone applications is strong across all age, income, and racial categories.
12) the groups most willing to pay more to control their cell phone applications are young people, African-Americans, and Asian-Americans.