THE DEAL
Viacom to Buy CBS, Forming 2d Largest Media Company (NYT)
Act I in an Opus of Hollywood Deals (NYT)
Advertising: A Behemoth Casts Its Shadow on Madison Ave. (NYT)
Good News For CBS? Observers Split On Merger (WP)
Viacom-CBS Deal Likely to be Approved (WSJ)
TELEPHONY
ICC's Wishes on Deal May Not Wash (ChiTrib)
Public Forum on 711 Access to Telecommunications
Relay Services (FCC)
Global Crossing to Unveil Asia Venture (WSJ)
INTERNET
Regulators Ready to Set Some Rules on Internet Campaigning (CyberTimes)
Ford is Denied Injunction to Prohibit Web-Site Publication
of Internet Data (WSJ)
CISCO Builds a Web-athon to Fight Poverty (SJM)
EDTECH
Survey Finds Teachers Unprepared For Computer Use (CyberTimes)
THE DEAL
VIACOM TO BUY CBS, FORMING 2D LARGEST MEDIA COMPANY
Issue: Mergers
Viacom will purchase CBS for $37.3 billion -- creating the second largest
media company behind Time Warner. The acquisition means that all three of
the original big broadcasting networks will be owned by conglomerates.
(General Electric has owned NBC since 1985 and Disney purchased ABC in 1995
for $19 billion -- the previous record for a media deal.) Viacom could
emerge now as the world's largest seller of advertising through television
and radio stations, cable networks, Internet Web sites and outdoor
billboards. "We will be a global leader in virtually every facet of the
wonderful, diverse media and entertainment industry," predicted Viacom's
Chairman Sumner Redstone, who has built Viacom into one of the world's most
successful entertainment companies since acquiring it 12 years ago. As Fred
Moran, an analyst at the investment firm ING Baring, said, "You can
literally pick an advertiser's needs and market that advertiser across all
the demographic profiles, from Nickelodeon with the youngest consumers to
CBS with some of the oldest consumers, and with the Country Music Network,
the Nashville Network, MTV and VH1 right in the middle." With the increasing
uncertainty in the media business, companies are seeing an advantage to
owning both programming and distribution networks as the new Viacom will.
"These are bet-hedging mergers in some ways," observed David Nadler of the
Delta Consulting Group. The challenge "is how to make these very large
companies with complex sets of relationships work in ways that pay off. Just
owning a bunch of different properties doesn't mean you get the
profit-making synergies that executives talk about when they announce these
mergers."
[SOURCE: New York Times (A1), AUTHOR: Lawrie Mifflin]
(http://www.nytimes.com/library/financial/090899cbs-viacom-deal.html)
Measuring a Combined Viacom/CBS Against Other Media Giants
(http://www.nytimes.com/library/financial/090899cbs-viacom-media.html)
ACT I IN AN OPUS OF HOLLYWOOD DEALS
Issue: Mergers
With newspapers, TV and the Internet awash in speculation about the
announced merger between CBS and Viacom, there is one question pursed on
everyone's lips: who's next? "After a deal like this, the urge to merge
becomes feverish," said Howard Stringer, chairman and chief executive of
Sony. "And right now temperatures are soaring all over the city." Most
industry insiders will admit that this type of consolidation puts pressure
on other companies to partner up. NBC is particularly vulnerable, because
the acquisition of CBS will leave it the only major network without a film
studio and entertainment industry partner. "It's like musical chairs," said
Jeff Logsdon, an entertainment analyst at Seidler Cos. "You keep taking
away one more chair. There's a scarcity issue now. Disney has ABC. Warner
Brothers starts their own network and is in a fledgling stage of success.
CBS now merges with Viacom. So NBC is sitting there. Whom do they go after?"
[SOURCE: New York Times (C15), AUTHOR: Bernard Weinraub]
(http://www.nytimes.com/library/financial/090899cbs-viacom-react.html)
WHO'S LEFT OUT AT MEDIA BALL? SUDDENLY, NBC LOOKS LONELY
[SOURCE: Wall Street Journal, B1, AUTHOR: John Lippman and Bruce Orwall]
(http://interactive.wsj.com/articles/SB936750967628680644.htm)
ADVERTISING: A BEHEMOTH CASTS ITS SHADOW ON MADISON AVE.
Issue: Mergers/Advertising
Reaction in the advertising world to the Viacom/CBS deal ranges from
outright acceptance to outrage. The advertising revenue for the combined
company is estimated at $11 billion for 1999. "That's not good for
advertisers in terms of negotiating clout," observed Joe Mandese, editor of
The Myers Report, a media newsletter, "because of the control of assets. CBS
already has a stranglehold on the radio marketplace," referring to its
Infinity Broadcasting Corp. division. "The new Viacom will own more local TV
stations than any other entity as well as cable networks popular with kids,
teens and young adults and CBS, the leader in household viewers among the
broadcast networks." To some leading agency executives, the continuing
concentration of the strongest media brands in fewer and fewer hands is no
laughing matter. The acquisition of CBS by Viacom is "obscene," said Jean
Pool, executive vice president and director for North American media
services at J. Walter Thompson. "There is an incredible amount of power
being concentrated in one person's hands," she added. "It's a bad idea." The
one person is Mel Karmazin, chief executive at CBS. "He's getting such
control, you can't buy around him," Ms. Pool said of Karmazin. "It's
unbelievable." In some markets CBS already controls 50% of ad revenue by
owning multiple stations with various music and talk formats. "Concentration
of station ownership in individual markets drives media buyers nuts," said
John Kamp, a Washington-based senior vice president of the agency
association, known as the Four A's. "We will work with the Justice
Department and the Federal Communications Commission to make sure those
agencies do what they are supposed to do," he added, in terms of
scrutinizing media mergers.
[SOURCE: New York Times (C8), AUTHOR: Stuart Elliott]
(http://www.nytimes.com/library/financial/090899viacom-ad-column.html)
GOOD NEWS FOR CBS? OBSERVERS SPLIT ON MERGER
Issue: Merger
Viacom Inc.'s merger with CBS Corp. could provide the struggling CBS Evening
News with entertainment through Viacom's MTV, Nickelodean and VH1. While no
one expects the CBS Evening News to be transformed under the deal, any added
zest could be a boon to a network with no cable news presence. However,
other critics were quick to question whether Viacom cares about news, which
traditionally has not been a major moneymaker. "My first instinct on this is
that it saves CBS News," Marvin Kalb, a former CBS newsman who is now
executive director of Harvard University's Shorenstein media center said.
But "news shouldn't have to make money," he said. "If CBS is now put in the
position where there are increased pressures to provide higher profits, then
CBS News is lost, even if it has been saved." The trend toward mega-media
entities resulting from mergers has lead to questionable news coverage
recently. Time has been criticized for cover stories on Warner Bros. movies
and ABC's "Good Morning America" took heat for an upbeat visit to Walt
Disney World. The question remains what happens when CBS news needs to cover
a Simon & Schuster book or a star from a movie produced by Viacom's
Paramount Pictures?
[SOURCE: Washington Post, p.E1, AUTHOR: Howard Kurtz]
(http://www.washingtonpost.com/wp-srv/business/feed/a31699-1999sep8.htm)
VIACOM-CBS DEAL LIKELY TO BE APPROVED
Issue: Merger/Policy
The new Viacom-CBS merger is probably going to get criticism from consumer
advocates and some in Congress -- but those same arguments have failed to
stop other megamergers like Time Warner/Turner and Walt Disney's buyout of ABC.
Among the policy issues under discussion by Federal Communications
Commission regulators and Viacom-CBS for this merger: 1) the federal policy
that prohibits a company from controlling more than 35% of the television
broadcasting market (CBS already reaches 32% of the market and this
acquisition would increase that number to 41%); 2) an FCC rule that prohibits
a company from owning two networks (This is a problem because Viacom has a
50 percent interest in the UPN network); and 3) Even though the broadcast
ownership rules were relaxed last month, the new standards permit a company
to own two stations in cities where there are a sufficient number of 'media
voices'. Each city must have at least eight independently owned television
stations for a single company to own two. Right now Viacom and CBS overlap
stations in five cities including Philadelphia, Boston, Detroit, Miami and
Pittsburgh. Federal regulators, who asked not to be identified, said that
these overlaps could raise antitrust problems. They also said the overlap
issue as well as the cap of 35% could be resolved with Viacom divesting some
of its stations. Another regulatory body Viacom and CBS need to worry about
is the Justice Department -- as the agency will concentrate on whether the
combined company would gain too much power in individual markets with
respect to advertising. CBS spokesman, Dana McClintock, said selling the
properties would not kill the deal. "We will work with the FCC to be within
the law," he said.
[SOURCE: Wall Street Journal, A8, AUTHOR: John R. Wilke]
(http://www.wsj.com)
See also:
WIDE BELIEF U.S. WILL LET A VAST DEAL GO THROUGH
[SOURCE: New York Times (C14), AUTHOR: Stephen Labaton]
(http://www.nytimes.com/library/financial/090899cbs-viacom-regulate.html)
FCC MAY LET COMBINED ENTITY KEEP STAKE IN UPN
[SOURCE: USA Today (3B), AUTHOR: Paul Davidson]
(http://www.usatoday.com)
TELEPHONY
ICC'S WISHES ON DEAL MAY NOT WASH
Issue: Mergers
Illinois Commerce Commissioner Richard Kolhauser is warning his colleagues
that in their efforts to open up Illinois' local phone market, the ICC may
be overstepping its legal authority. A majority of ICC commissioners seem to
want SBC-Ameritech to offer the use of its networks to competitors based on
the best conditions competitors can find in other SBC states. Commissioner
Kolhauser believes the Telecommunications Act of 1996 favors state by state
negotiations. "All the competitors seek pretty much the same things in each
state," countered another Commissioner. "If anything exotic came in that
might violate Illinois law or policy, our staff would flag it and the
commission could disallow it."
[SOURCE: Chicago Tribune (Sec 3, p.3), AUTHOR: Jon Van]
(http://chicagotribune.com/business/printedition/article/0,2669,SAV-99090800
91,FF.html)
PUBLIC FORUM ON 711 ACCESS TO TELECOMMUNICATIONS RELAY SERVICES
Issue: Disabilities/Access
From Public Notice: The FCC invites individuals with hearing or speech
disabilities, state administrators, members of the telecommunications
industry, and other members of the public to a forum to discuss implementing
711 access to telecommunications relay services ("TRS"). The goal of this
forum will be to identify the steps that must be taken to implement 711
access to TRS, as well as any obstacles to implementation and how those
obstacles can be resolved. The forum will be held on Wednesday, September 8,
1999. For more information about the forum, please contact Helene Schrier
Nankin at (202) 418-1466 (voice), (202) 418-0484 (TTY), or hnankin( at )fcc.gov
(e-mail); or David Ward at (202) 418-2336 (voice), (202) 418-0484 (TTY), or
doward( at )fcc.gov (e-mail) -- or see URL below.
[SOURCE: FCC]
(http://www.fcc.gov/Bureaus/Common_Carrier/Public_Notices/1999/da991170.html)
GLOBAL CROSSING TO UNVEIL ASIA VENTURE
Issue: International/Infrastructure
Yesterday, Global Crossing, an undersea-cable operator based in Hamilton,
Bermuda, announced a venture with Microsoft and Japan's Softbank, one of the
leading investors in Internet start-ups, to build an advanced
telecommunications network in Asia. Asia Global Crossing, as the venture
will be called, will build a network linking Japan, China, Singapore, Hong
Kong, Taiwan, South Korea, Malaysia and the Philippines with fiber-optic
cables capable of transmitting vast streams of voice, video and Internet
traffic. The companies hope Asia Global Crossing will deliver digital
telephone and data services at high speeds to customers. Since this venture
brings another carrier into the region, it could also help lower prices. The
availability this network could help fuel demand for software and systems
such as those sold by Microsoft.
[SOURCE: Wall Street Journal, A3, AUTHOR: Stephanie N. Mehta and Steven
Lipin]
(http://interactive.wsj.com/articles/SB936755551505708177.htm)
INTERNET
REGULATORS READY TO SET SOME RULES ON INTERNET CAMPAIGNING
Issue: Political Discourse
As the Internet becomes an increasingly important venue for electoral
campaigning, the Federal Election Commission has to grapple with questions
of how to regulate this fledgling form of political communication. Federal
regulators must decide weather citizens who set up campaign Web sites
should be considered volunteers, or if their time should be counted as a
political contribution. "I personally hope we can construct the definition
of volunteer rather broadly," said FEC's chairman, Scott Thomas. "I'm
having a hard time seeing what is the harm of letting people use their home
computer." Until the commission makes final decisions about how the to
regulate the Internet, there is considerable ambiguity about what can, and
cannot be done online. Currently, there are no clear answers for campaign
managers who want to know whether links to a campaign Web site, or e-mail
sent out by volunteers, are considered contributions.
[SOURCE: CyberTimes, AUTHOR: Rebecca Fairley Raney]
(http://www.nytimes.com/library/tech/99/09/cyber/articles/08campaign.html)
FORD IS DENIED INJUNCTION TO PROHIBIT WEB-SITE PUBLICATION OF INTERNET DATA
Issue: First Amendment/Internet
Federal District Court Judge Nancy Edmunds denied Ford Motor Co. a preliminary
injunction to stop Robert Lane, the operator of blueOvalNews.com
(www.blueOvalNews.com), from publishing the company's internal documents.
The battle started when Ford sought a preliminary injunction against Lane
after he published proprietary internal documents, on his Web site, about
Ford's plans to meet future government emissions and fuel-economy
regulations. This ruling is expected to set a precedent for First Amendment
protections of Internet publications. The Court said that the First
Amendment protected the material, which Lane said he had received
anonymously. Judge Edmunds said that Ford had substantial evidence that Lane
had violated the Michigan Uniform Trade Secrets Act -- but ruled that the
First Amendment trumped the trade-secrets law, no matter what medium was
used to publish the information. Judge Edmunds also recognized the
uniqueness of this case when she said, "In the realm of law, we are only
beginning to grapple with the impact of the communications revolution and
this case represents just one part of one skirmish -- a clash between our
commitment to the freedom of speech and the press, and our dedication to the
protection of commercial innovation and intellectual property. In this case,
the battle is won by the First Amendment." The judge did, however, rule that
Lane must comply with the order which says he must file with the court and
Ford a statement identifying the Ford documents he has, identify his sources
for the documents and provide details on how he acquired the documents.
Floyd Abrams, a noted First Amendment lawyer, said he didn't know of a
previous ruling that said "in such clear and definitive terms that the same
First Amendment rules apply to Web sites a they do newspapers." Lane's
attorney, Mark Pickrell, maintained that Lane never violated Ford's
copyright, since the documents he posted were not stamped with a copyright
or "property of Ford Motor Co." Ford said it would not appeal the ruling.
[SOURCE: Wall Street Journal, A3, AUTHOR: Fara Warner]
(http://interactive.wsj.com/articles/SB936721069421101868.htm)
CISCO BUILDS A WEB-ATHON TO FIGHT POVERTY
Issue: Nonprofits and Technology
In an unlikely partnership, Cisco Systems and the United Nations are
sponsoring a Global Web event to raise money and awareness about hunger and
poverty. On Oct. 9, NetAid will simulcast concerts from three locations
around the world over TV, radio, and the Internet (www.netaid.org). "We
were looking for a way to demonstrate that the Internet wasn't just a
business technology any more, that it was impacting people's lives on a
social level," said NetAid creator and program manager Diane Merrick. The
event's organizers hope that NetAid will help make way for new
philanthropic uses of the Internet. In preparation for a large volume of
viewers netaid.org has been designed to handle 60 million hits per hour and
125,000 simultaneous live streams during the concerts, giving it the
potential to reach more viewers than the last Olympics and the 1998 World Cup.
[SOURCE: San Jose Mercury News, AUTHOR: Robert Elder]
(http://www.mercurycenter.com/svtech/news/indepth/docs/netaid090899.htm)
EDTECH
SURVEY FINDS TEACHERS UNPREPARED FOR COMPUTER USE
Issue: Ed-Tech
A new study found a majority of teachers, regardless of age, lacking a
sufficient level of technology training to lead classroom instruction. The
survey, by Market Data Retrieval, found that 39 percent of about 1,500
teachers polled reported that they felt well prepared to use technology for
teaching. The study found that 61 percent of teachers surveyed felt either
"not at all prepared" or only "somewhat prepared" to integrate technology
into classroom instruction. The study was based on the responses of 1,547
elementary and secondary school teachers to a questionnaire that was mailed
to about 9,000 teachers in April. Older teachers had only a slightly higher
rate of discomfort around computers in their classrooms than younger
teachers. About 62 percent of veteran teachers, whose average age was 39,
reported feeling ill prepared to use technology in the classroom, compared
with 60 percent of newer teachers, with an average age of 28. What made a
bigger difference than age in a teacher's level of ease when using
computers, the study found, was how much technology training the teachers
received. Critics say many school officials have focused too heavily on
hardware and software upgrading while ignoring the need to train teachers
how to use the equipment.
[SOURCE: CyberTimes, AUTHOR: Pamela Mendels]
(http://www.nytimes.com/library/tech/99/09/cyber/education/08education.html)
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