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MediaWeek
Wall Street Journal to Shed 50 Editing Positions
Submitted by Benton Foundation on July 16, 2008 - 9:47pmLast updated: July 16, 2008 - 9:48pm
Wall Street Journal editor Robert Thompson has announced that editing and page production will be handled in New York and will serve all platforms. The global news, global copy, global pagination, monitor and standalone WSJ.com editing desks "will cease to exist" and most of the editorial operations in South Brunswick (NJ) will be closed starting in August.
Obama Shot for Younger Demos, Clinton for Older on TV
Submitted by Benton Foundation on July 16, 2008 - 7:23amLast updated: July 16, 2008 - 7:23am
Democratic contenders played to their strengths in their TV media plans by targeting the far ends of the demographic spectrum.
Nielsen: Barack Obama Owning Web
Submitted by Benton Foundation on July 7, 2008 - 7:47pmWhen it comes to the Web, Democratic presidential candidate Senator Barack Obama is drawing a much larger crowd and generating considerably more chatter, says a new report issued by Nielsen Online.
Obama Spent $3.47 Million on Online Advertising
Submitted by Benton Foundation on May 29, 2008 - 8:28pmLast updated: August 7, 2008 - 11:30am
Sen Barack Obama's campaign spent at least $3.47 million on online advertising related purchases between January and April.
Nielsen Issues DTV Transition Plan to Clients
Submitted by Benton Foundation on April 30, 2008 - 8:03pmNielsen Media Research has issued to its clients a nine-page letter spelling out its plan for the transition to digital-only television broadcasting that goes into effect on Feb. 17, 2009, assuring that “most homes” in its audience ratings sample with TV sets not capable of receiving digital signals will take steps to ensure that they continue to receive TV signals after that date.
PTC Takes Issue With CW's 'Gossip'
Submitted by Benton Foundation on April 24, 2008 - 8:48amThe Parents Television Council is on the warpath again, this time taking issue with The CW network’s marketing campaign promoting its freshman drama Gossip Girl.
News Corp. Close to TV Stations Sale to Oak Hill
Submitted by Benton Foundation on November 16, 2007 - 11:24amLast updated: May 12, 2008 - 12:43pm
Oak Hill Capital Partners, the private equity firm that purchased the New York Times TV stations to create Local TV LLC, apparently will buy nine Fox TV stations.
Kids Recall Ads Over Shows
Submitted by Benton Foundation on March 13, 2006 - 9:37amLast updated: April 22, 2008 - 12:24pm
A public affairs program that airs daily in more than 350,000 U.S. schools apparently is not reaching its intended audience. According to a study in the new issue of Pediatrics magazine, the Channel One program airs 10 minutes of news and public affairs and two minutes of commercials or public service announcements daily. Students surveyed by the publication had a stronger recall of the ads than the programming itself, researchers found.
DTV Date Divides Pols, Alarms NAB
Submitted by Benton Foundation on October 31, 2005 - 10:53amLast updated: April 15, 2008 - 12:51pm
Action by the Republican-dominated House Commerce Committee has broadcasters fearing the digital TV transition could leave them with a reduced audience watching degraded pictures.
Hurricane Katrina Whips Up Spectrum Storm in D.C.
Submitted by Benton Foundation on September 19, 2005 - 9:08amLast updated: July 11, 2008 - 8:06am
Hearst-Argyle Television senior vp for news Fred Young has a message for the rising chorus of officials telling TV broadcasters to move, and soon, off the spectrum they've used for decades...
