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Product Placement
One Man's Military-Industrial-Media Complex
Submitted by Benton Foundation on December 1, 2008 - 8:44amLast updated: December 1, 2008 - 8:44am
Through seven years of war an exclusive club has quietly flourished at the intersection of network news and wartime commerce. Its members, mostly retired generals, have had a foot in both camps as influential network military analysts and defense industry rainmakers. Few illustrate the submerged complexities of this world better than Barry McCaffrey.
RTNDA: Current Sponsorship Rules OK
Submitted by Benton Foundation on November 24, 2008 - 8:52pmLast updated: November 24, 2008 - 8:53pm
The Radio-Television News Directors Association is telling the Federal Communications Commission that existing sponsorship identification rules and disclosure requirements for radio and television stations are sufficient to inform viewers about broadcast content that has been paid for, including embedded advertising, and that the proposals advanced by certain advocates would represent an unconstitutional intrusion into broadcast newsrooms.
CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime
Submitted by Benton Foundation on November 24, 2008 - 8:51pmLast updated: November 24, 2008 - 8:51pm
The Campaign for a Commercial-Free Childhood (CCFC) wants the FCC to explicitly ban product placement in kids shows and limit it in primetime, saying embedded advertising is misleading speech, and thus deserves "no First Amendment protection." Broadcasters have argued just the opposite, that the speech is fully protected because it is so inextricably intertwined with the programming that it is not actually advertising but part of the "expressive" speech of the program content.
Product Placement Disclosure Dispute Heads Toward Deadline at FCC
Submitted by Benton Foundation on November 22, 2008 - 5:17pmLast updated: November 22, 2008 - 5:18pm
Friday was the deadline for comments in a federal Communications Commission proceeding on television sponsorship. An advertising group, TV networks and TV news directors are urging the Federal Communications Commission not to increase TV sponsorship and placement disclosures.
Radio Host Has Drug Company Ties
Submitted by Benton Foundation on November 22, 2008 - 5:16pmLast updated: November 22, 2008 - 5:16pm
An influential psychiatrist who was the host of the popular NPR program "The Infinite Mind" earned at least $1.3 million from 2000 to 2007 giving marketing lectures for drugmakers, income not mentioned on the program.
New Product Placement IDs? First Get Rid Of TV Program Promo Swipes
Submitted by Benton Foundation on September 24, 2008 - 9:26pmLast updated: September 25, 2008 - 8:16am
TV networks now argue there should be no additional federal regulations for identifying product placements — like extra visual messages at the time of their appearance. If so, Friedman suggests the networks get rid of identifying messages that already exist during current TV shows.
Media Cos. Plug Product Placement at FCC
Submitted by Benton Foundation on September 24, 2008 - 7:19amLast updated: September 24, 2008 - 7:19am
Saying that product placement is here to stay, is growing and is integral to the survival of free ad-supported media in a multiplatform environment that has already put the 15- and 30-second ad in jeopardy, a mix of big media companies, broadcast groups and advertisers got together to tell the Federal Communications Commission not to adopt any new policies on enhanced sponsorship identification or product placement.
Product placement on TV: too much, too little, or who cares?
Submitted by Benton Foundation on September 22, 2008 - 8:00pmLast updated: September 24, 2008 - 10:16am
While Nielsen research indicates that product placement advertising is thriving on television, various groups are offering the Federal Communications Commission very different perspectives on what to do about the problem, assuming they think there is one.
TV product placement dips? Sorta
Submitted by Benton Foundation on September 16, 2008 - 5:26pmLast updated: September 24, 2008 - 10:17am
According to a report by Nielsen, product placement on primetime programming for the first six months of 2008 was down nearly 15%. But even taking into account that double-digit drop, January-June viewers still experienced 204,919 "brand occurrences." And that decrease represents a mathematical average between broadcast placements, which actually jumped 12% over those six months, and a 20% decline in onscreen cable shout-outs.
One Fifth Of Marketers Buy Advertising For News Coverage
Submitted by Benton Foundation on August 3, 2008 - 1:06pmLast updated: September 24, 2008 - 1:03pm
One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee.
