Univision Held Preliminary Sale Talks with CBS, Time Warner

The owners of Univision Communications, in their search for an exit, have held preliminary discussions in recent weeks with several media companies, including CBS and Time Warner, according to people familiar with the matter.

Univision is controlled by a consortium of investors including billionaire Haim Saban. The owners are seeking north of $20 billion for the company, according to people familiar with the matter. The group bought Univision for $13.7 billion, including debt, in early 2007.

Univision has long been the dominant Spanish-language broadcaster in the US. The broadcaster's owners had been expected to take the company public in a stock offering in 2015, paving the way for them to exit, though those plans aren't set yet.

The owners had also looked to Mexican media conglomerate Grupo Televisa, which owns a minority stake of Univision and supplies much of its programming, as a possible buyer. Televisa's ability to acquire Univision rests on changes in regulatory rules capping foreign ownership in broadcasters at 25%.

While the Federal Communications Commission voted to allow exemption to that cap on a case-by-case basis last fall, a person familiar with the situation said the regulatory climate for a Televisa acquisition remains uncertain. It is also unclear whether Televisa is interested in buying the company.

Propelled by the country's rapidly growing Hispanic population, Univision's flagship network was the only one of the top five networks to increase its prime time viewership in the 2012-13 season in the coveted 18-49 demographic.