Comcast Ties ‘Instant’ VOD To World Cup Coverage

Comcast said it will offer all 64 2014 FIFA World Cup matches in Spanish through Instant On Demand, an emerging new service from the multiple service operator that lets customers restart TV shows already in progress.

Comcast said it’s the only operator enabling this feature with Univision’s Spanish coverage of the soccer-fest, noting that it’s the first time it’s using the new technology to make such a broad selection of time-shifted content available in a language other than English.