Cars & Consumer Data: On Unlawful Collection & Use

Some say the car a person drives can say a lot about them. As cars get “connected,” this turns out to be truer than many people might have realized. While connectivity can let drivers do things like play their favorite internet radio stations or unlock their car with an app, connected cars can also collect a lot of data about people. This data could be sensitive—such as biometric information or location—and its collection, use, and disclosure can threaten consumers’ privacy and financial welfare. Over the years, privacy advocates have raised concerns about the vast amount of data that could be collected from cars, such as biometric, telematic, geolocation, video, and other personal information. News reports have also suggested that data from connected cars could be used to stalk people or affect their insurance rates. Many have noted that when any company collects a large amount of sensitive data, it can pose national security issues if that data is shared with foreign actors. Car manufacturers—and all businesses—should take note that the Federal Trade Commission will take action to protect consumers against the illegal collection, use, and disclosure of their personal data.