What's Next for Mobile Broadband Pricing?
Tuesday, Oct. 16, 2012
11:00 a.m. – 12:00 p.m. EDT (16:00 GMT)
Yankee Group analysts Wally Swain, Rich Karpinski and Declan Lonergan provide a global perspective on the evolution of mobile broadband pricing. Featuring recent examples from Europe, Latin America and North America, the team assess key characteristics of effective mobile broadband price plans. They provide insights into likely future developments in data pricing that will enable mobile operators to achieve viable and sustainable business models without jeopardizing customer satisfaction. Specific topics for discussion include integrated pricing, the future of tiered data, and important innovations in multi-device plans.