Advertising

A look at how companies try to reach potential customers.

Sponsor: 

Department of Justice

Date: 
Thu, 05/02/2019 - 13:30 to Fri, 05/03/2019 - 13:00

The Department of Justice will hold a public workshop on May 2 and 3, 2019 to explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement. The workshop will cover the different types of television and online advertising, and it will highlight, among other developments in the industry, the role of online and mobile advertising networks.



Code of practice against disinformation: Commission welcomes the commitment of online platforms ahead of the European elections

The European Commission published the latest reports by Facebook, Google and Twitter covering the progress made in March 2019 to fight disinformation. The three online platforms are signatories to the Code of Practice against disinformation and have committed to report monthly on their actions ahead of the European Parliament elections in May 2019.

Trump's 2020 plan: Target seniors on Facebook

The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65 years old, as opposed to Democratic candidates who are only spending 27% of their budget on that demographic. Other data points pulled from the Facebook ad archive show that the President is using most of those ads targeted towards older people to talk about immigration. Trump is using nativist language around immigrants in 54% of his ads, according to Bully Pulpit Interactive.

If we want to be modern, working on a machine-readable format for the public file should come next

We have more work do if want to truly modernize the public file system that is the subject of our decision April 12. These filings include things like station authorizations, contour maps, ownership reports, equal employment opportunity filings, reports on children’s television programming, materials related to investigations and complaints, and joint sales agreements.

The Mounting Federal Investigations Into Facebook

Facebook now faces investigations into its business practices from a variety of federal agencies. Officials have opened inquiries into possible civil and criminal violations of laws related to privacy, corporate governance and discrimination. Facebook has largely denied wrongdoing in each of the investigations and said it was cooperating with regulators and law enforcement. Here are the agencies looking into Facebook, and some of the issues involved.

The Internet needs new rules. Let’s start in these four areas.

I believe we need a more active role for governments and regulators. By updating the rules for the Internet, we can preserve what’s best about it — the freedom for people to express themselves and for entrepreneurs to build new things — while also protecting society from broader harms. From what I’ve learned, I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability.

A Watchful Eye on Facebook’s Advertising Practices

Before the Department of Housing and Urban Development on March 28 announced that it has charged Facebook with violating the Fair Housing Act by enabling advertisers to engage in housing discrimination, Facebook said that it would change its ad-targeting methods to forbid discriminatory advertisements about housing, employment and credit opportunities. This plan, announced the week of March 18, is part of its settlement agreement with the civil rights groups that filed suits against the company over the past few years. The substantive terms are not radical.

Facebook tightens up rules for political advertisers

Advertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, in the latest attempt by the social network to increase accountability for so-called dark adverts. The move is part of a raft of changes in the buildup to the European elections in May, when citizens from across the European Union will vote in new Members of the European Parliament. Facebook’s political advertising restrictions will launch in the EU27 on March 29, following partial rollouts in six countries including the UK, US and India.

HUD is reviewing Twitter’s and Google’s ad practices as part of housing discrimination probe

The Department of Housing and Urban Development alerted Twitter and Google in 2018 that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic ad targeting tools. HUD on March 28 charged Facebook with housing discrimination, alleging its targeted advertising platform violates the Fair Housing Act by “encouraging, enabling, and causing” unlawful discrimination by restricting who can view housing ads.

Dept of Housing and Urban Development Charges Facebook with Housing Discrimination Over Targeted Ad Practices

The US Department of Housing and Urban Development (HUD) announced that it is charging Facebook with violating the Fair Housing Act by encouraging, enabling, and causing housing discrimination through the company’s advertising platform. The action follows HUD’s investigation of a Secretary-initiated complaint filed on Aug 13, 2018. HUD alleges that Facebook unlawfully discriminates based on race, color, national origin, religion, familial status, sex, and disability by restricting who can view housing-related ads on Facebook’s platforms and across the internet.