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Politics and data are now inextricably linked. Cambridge Analytica was part of a world increasingly fueled by vast troves of personal data that billions of Internet users emit every day. Politicians now have the tools to target us each individually — based on data suggesting our race, religion, income, shopping habits, sexual orientation, medical concerns, personality traits, current location, past locations, pet preference or Zodiac sign if they'd like.

Mark Zuckerberg kicked off his keynote by explaining Facebook’s plans to protect the integrity of elections in the United States and abroad. He also recapped moves the company has made to boost transparency in election ads–things like requiring anyone buying a political ad produce government identification to prove they are who they are, and requiring that political ads on Facebook have a higher degree of transparency than print, radio, or TV ads. That, of course, is meant to get in front of Congress’s proposed Honest Ads Act.

Facebook users will soon be able to opt out of one of Facebook’s key data gathering practices: Its collection and use of people’s web browsing history, which the company uses to sell targeted ads. As part of an upcoming feature called “clear history,” users can delete their browsing data from Facebook‘s servers, or ask the company not to collect it to begin with. Your browsing data could still be retained in an anonymous, aggregated set for companies that use Facebook for analytics purposes, but it wouldn’t be tied to your profile or used for targeting, a spokesperson confirmed.

The Justice Department made a final pitch against AT&T's $85 billion deal to acquire Time Warner, demanding in federal court that the deal be blocked or that AT&T should be permitted only to buy a portion of the media and entertainment giant. Addressing a packed courtroom that included the chief executives of both companies, Justice attorney Craig Conrath cited economic analyses, industry witnesses and AT&T's own statements to support the government's case opposing the tie-up.

he pithiness that makes “you are the product” so quotable risks obscuring the complex pact between Facebook and its users, in ways that make social media’s problems seem inevitable and insoluble. They’re not—but if we want to fix them, the first thing we need to do is redefine our relationship. To the extent that our personal data has become a product, it’s because we—and our representatives in government—have allowed it to happen. If we don’t like how Facebook is treating us, we shouldn’t throw up our hands and call ourselves the product of a system over which we have no control.

The cable networks for children, in decline for years, are now in a free fall. This season’s ratings for the 2-to-11 set are shaping up to be the worst yet. And few in the industry predict a turnaround. The implications are enormous for giants like Viacom and Walt Disney. Viewership of the three most-popular networks for the very young — Nickelodeon, the Disney Channel and the Cartoon Network — is down more than 20 percent this season from year earlier, according to data from Nielsen.

A member of the Justice Department's criminal division and a special agent with the FBI attended Rubicon Project's digital advertising conference, Executive Exchange to speak about the future of ad fraud and crime. FBI Special Agent Evelina Aslanyan spoke at the off-the-record event to high-level executives in the advertising industry about how ad fraud represents a whole new world of crime for publishers and consumers. Alexander Mindlin, an assistant U.S. Attorney General at the DOJ's criminal division, was also in attendance.

Google parent Alphabet posted surging profits as advertisers kept swarming to the search giant amid a global debate about internet privacy that threatens to affect its main revenue generator. Alphabet’s earnings also got a multibillion-dollar boost from the company’s stakes in startups including Uber but were tempered by the costliest spending spree in its 14-year history as a public company. Net profit jumped 73% to $9.4 billion in the first quarter, up from $5.4 billion in the same period in 2017, a performance that highlights the firm’s huge lead in the global market for online ads.

In Europe and the United States, the conventional wisdom is that regulation is needed to force Silicon Valley’s digital giants to respect people’s online privacy. But new rules may instead serve to strengthen Facebook’s and Google’s hegemony and extend their lead on the internet. That’s because wary consumers are more prone to trust recognized names with their information than unfamiliar newcomers.

In 2016, Google changed its terms of service, allowing it to merge its trove of tracking and advertising data with the personally identifiable information from our Google accounts. Google uses, among other things, our browsing and search history, apps we’ve installed, demographics such as age and gender and, from its own analytics and other sources, where we’ve shopped in the real world. Google says it doesn’t use information from “sensitive categories” such as race, religion, sexual orientation or health.