Advertising

A look at how companies try to reach potential customers.

For The New York Times, Trump is a sparring partner with benefits

A version of the the New York Times’s Trump bump has materialized across the media landscape, as readers have been galvanized by a man who may well be the most polarizing president in American history.

Verizon wants to borrow T-Mobile and Vodafone's consumer data to take on Facebook and Google

Verizon Communications wants to challenge Google and Facebook. So it's reaching out to some of its biggest rivals in the wireless industry for help.

In the digital age, The New York Times treads an increasingly slippery path between news and advertising

The April 2 edition of the Sunday New York Times, where the paper features its best journalism, included a six-page special section, “Women Today,” pegged to a summit in Manhattan a few days later.

Senate Minority Leader Schumer (D-NY) calls for FCC crackdown on ringless robocalls

Senate Minority Leader Charles Schumer (D-NY) called on the Federal Communications Commission to block telemarketers from leaving ringless voicemails, a new technology for sales calls.

Ringless voicemail spam won’t be exempt from anti-robocall rules

A petition to exempt ringless voicemails from anti-robocall rules has been withdrawn after heavy opposition.

Be Prepared to Defend Political Advertising

[Commentary] With elections looming in 2018 that look to generate lots of political advertising, broadcasters should be well versed in defending the current state of political fundraising and spending, particularly the newly won right of corporati

Ad Industry Watchdog Refers Verizon To FCC And FTC Over Broadband Ads

An ad industry watchdog says it will refer Verizon to the Federal Communications Commission and Federal Trade Commission for refusing to participate in an investigation of ads touting broadband service.

Consumer Groups Take Aim at Navient for Phone Harassment

A half-dozen consumer groups have asked the federal government to take action against Navient, a student loan servicer, and have accused the company of “harassing and abusing” borrowers with repeated automated telephone calls, even after being ask

Democratic Sens Press FCC Not To Allow Straight-to-Voicemail Telemarketing

Democratic Sens are calling on Federal Communications Commission Chairman Ajit Pai not to allow telemarketers to leave “ringless voicemails” on potential customers' phones.

Survey: Consumers Uncomfortable With Smart TV Data Collection

Consumers aren’t comfortable with their data being collected by smart TVs, according to a survey conducted by Videa, Cox Media’s automated ad platform.