Advertising

A look at how companies try to reach potential customers.

Justice Department and FBI Are Investigating Cambridge Analytica

The Justice Department and the FBI are investigating Cambridge Analytica, the now-defunct political data firm, and have sought to question former employees and banks that handled its business. Prosecutors have questioned potential witnesses in recent weeks, telling them that there is an open investigation into Cambridge Analytica — which worked on President Trump’s election and other Republican campaigns in 2016 — and “associated U.S.

The rise of free urban internet

Intersection, the Alphabet-backed smart cities startup known for creating free internet kiosks for cities, is pushing to make free internet accessible in as many major cities as possible across the globe. There are two things a city must have:

Release of Thousands of Russia-Linked Facebook Ads Shows How Propaganda Sharpened

Democrats on the House Intelligence Committee made public for the first time the full cache of more than 3,000 ads that Facebook said were purchased by a pro-Kremlin group, the Internet Research Agency. The ads, fewer than 50 of which had previously been revealed, offer the clearest window yet into the evolving tactics used by the group as it sought to amplify social and political tensions in the US. The Russian-backed pages initially deployed relatively simple techniques, buying ads targeted to reach large segments, such as all Facebook users living in the US.

How Popular Is Net Neutrality? Opponents Have to Hide They Are Campaigning Against It.

What really sets DC apart is our advertisements. The political ads never stop. Particularly when a major vote is about to happen — such as the upcoming vote in the Senate on S. J. Res. 52, aka the “net neutrality CRA,” aka the repeal of the FCC’s net neutrality repeal. On May 9, Senator Markey will file the resolution to force the vote — which is expected to actually happen soon.

Facebook quietly rolls out issue ads policy

Facebook is defining what it considers "issue ads" through an initial list of ad topics, ranging from abortion to guns, that will require authorization and labeling on its platform in the US. Facebook's initial list of what it considers an "issue ad"Abortion, budget, civil rights, crime, economy, education, energy, environment, foreign policy, government reform, guns, health, immigration, infrastructure, military, poverty, social security, taxes, terrorism, and values. A list of topics is a good start, but there will inevitably be instances where there are discrepancies a

Google launches new GDPR controls for publishers

Google has emailed publishers an update to their ad serving platform, called "Ad Technology Provider (ATP) Controls," that allows publishers to select GDPR-compliant ad tech vendors moving forward. Google is essentially giving publishers two options for selecting GDPR compliant ad tech vendors moving forward: 1) Publishers choose their own providers. 2) A list of roughly 200 providers (mainly ad buyers) that contribute the most revenue to publishers. All providers listed have shared certain information that is required by the GDPR. Google says it will re-evaluate the list every quarter.

AT&T will ask Supreme Court to cripple the FTC’s authority over broadband

In an attempt to win a government lawsuit over its throttling of unlimited data plans, AT&T will appeal a ruling to the Supreme Court. The Federal Trade Commission sued AT&T in October 2014 in US District Court in Northern California, alleging that AT&T promised unlimited data to wireless customers and then throttled their speeds by as much as 90 percent. In response, AT&T argues that the FTC has no jurisdiction over any aspect of AT&T's business because the FTC lacks authority to regulate common carriers.

Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions

Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature. The data remains accessible to advertisers, but the move makes Google the gatekeeper of the data to prevent data sharing and requires advertisers to use its platforms and tools.

Cambridge Analytica kept Facebook data models through US election

Facebook’s failure to compel Cambridge Analytica to delete all traces of data from its servers – including any “derivatives” – enabled the company to retain predictive models derived from millions of social media profiles throughout the US presidential election, the Guardian can reveal. Leaked emails reveal that when Cambridge Analytica told Facebook almost a year before the election that it had deleted data harvested from tens of millions of Facebook users, it stopped short of agreeing to also erase derivatives of the data.

Google sets new rules for US election ads

People buying Google ads related to candidates in US federal elections will have to prove they are US citizens or lawful permanent residents beginning July 10. Under Google’s new rules, people or groups who want to advertise in elections will have to go through a process that includes producing a “government-issued ID” as well as other information, like a Federal Election Commission identification number and an IRS Employer Identification Number. Google says it aims to confirm that buyers are who they say they are and can legally participate in American elections.