Advertising

Facebook has made a mint by enabling advertisers to identify and reach the very people most likely to react to their messages. Ad buyers can select audiences based on details like a user’s location, political leanings and interests. And they can aim their ads at as few as 20 of the 1.5 billion daily users of the social network. Brands love it. So do political campaigns. But microtargeting, as the technique is called, is coming under increased scrutiny in the United States and Europe.

Google is rolling out the online library of US political ads it promised lawmakers in 2017, along with a report detailing political ad-spending trends across its platforms.

Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others. Now, many ad tech companies and their investors are throwing up their hands. Venture capital money going into ad tech start-ups is falling sharply, helping push a wave of consolidation. Financing reached a high of $2.92 billion in 2015, but this year, it is on pace to be less than half that, according to CB Insights, a financial research firm.

Children and preteens are more connected to the Internet than ever, which means retailers are looking for new ways to market — and sell — directly to young shoppers on their phones, tablets and laptops. Gone are the days of blanket television ads, marketing experts say. Instead, companies are flocking to Snapchat, YouTube Kids and other mobile apps to reach children with personalized messages. Nearly half of 10- to 12-year-olds have their own smartphones, according to Nielsen. By the time they’re teenagers, 95 percent of Americans have access to a smartphone.

Reps Frank Pallone (D-NJ) and Mike Doyle (D-PA) asked the Federal Communications Commission to investigate whether Sinclair Broadcast Group broke laws by allegedly influencing ad sales at rival Tribune Media, another potential setback in the TV station owners’ effort to merge.

Tech companies are assessing their roles in protecting their users as officials in Washington debate whether the government should take a firmer hand in safeguarding Americans’ privacy.

An explosion of new digital options for kids' entertainment has pulled children's attention away from live TV to instant, on-demand programming, bringing with it new challenges for producers, policymakers and parents. TV networks are trying to modernize in order to keep up with kids' viewing habits. And a recent Federal Communications Commission proposal would relax kids' TV rules to let traditional broadcasters compete with digital channels, like Netflix, Amazon or YouTube, that do not have to follow those rules.

At least three groups that Facebook banned recently for spreading disinformation shared similar names and traits with Twitter accounts that had been linked publicly to Russia earlier this year, underscoring the challenges of swiftly shutting down a foreign influence campaign even once strong hints emerge of who is behind it. Facebook’s handling of the situation underscores the nation’s struggles to respond to credible reports of disinformation two years after the first signs that Russians were seeking to manipulate the 2016 presidential election.

Political strategists say recent moves by Facebook to secure its powerful advertising engine are hampering their ability to communicate with Hispanics and Spanish-speaking audiences ahead of the midterm elections.

The Trump administration is exploring some sort of national privacy proposal amid efforts by the European Union and California to impose their own data requirements on the tech industry. “Companies are finding themselves squeezed on both sides," said Daniel Castro, vice president of Washington-based think tank Information Technology and Innovation Foundation (ITIF). Internet giants balked at California's new rules and think Europe's GDPR is a mess, but they also know the industry is developing a reputation for being obstructionist.