Advertising

A look at how companies try to reach potential customers.

Protecting democracy is an arms race. Here’s how Facebook can help.

When you build services that connect billions of people across countries and cultures, you’re going to see all of the good that humanity can do, and you’re also going to see people try to abuse those services in every way possible.

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Senate Select Committee on Intelligence

Date: 
Wed, 09/05/2018 - 14:30

Tech's make-or-break two months

With new attacks by President Donald Trump, high-stakes testimony Sept 5 on Capitol Hill, and a midterm election vulnerable to online manipulation, tech’s giants are bracing themselves for two months after Labor Day that could decide whether and how much the government regulates them. The companies — led by Facebook and Google but with Twitter, Apple, and Amazon also in the mix — are caught in a partisan vise, between privacy-oriented critics on the left who fear further election interference and newer charges from the right of anti-conservative bias and censorship.

Twitter rolls out new political ad policies, will exempt news outlets

Twitter said that it would begin requiring some organizations that purchase political ads on topics such as abortion, health-care reform and immigration to disclose more information about themselves to users, part of the tech giant’s attempt to thwart bad actors, including Russia, from spreading propaganda ahead of the 2018 election. The new policy targets promoted tweets that mention candidates or advocate on “legislative issues of national importance,” Twitter executives said. To purchase these ads, individuals and groups must verify their identities.

Sen Hatch Writes to FTC Chairman with Concerns of Google's Market Dominance

Sen Orrin Hatch (R-UT) sent a letter to Federal Trade Commission Chairman Joseph Simons, expressing concerns about the competitive effects of Google’s conduct in search and digital advertising. This letter cites a number of antitrust complaints and reports, and urges the Chairman to consider potential anti-competitive developments since the last investigation in 2013. “I write to urge the Federal Trade Commission (FTC) to reconsider the competitive effects of Google’s conduct in search and digital advertising.

Yahoo, Bucking Industry, Scans Emails for Data to Sell Advertisers

The tech industry has largely declared it is off limits to scan emails for information to sell to advertisers. Yahoo still sees the practice as a potential gold mine. Yahoo’s owner, the Oath unit of Verizon Communications has been pitching a service to advertisers that analyzes more than 200 million Yahoo Mail inboxes and the rich user data they contain, searching for clues about what products those users might buy, said people who have attended Oath’s presentations as well as current and former employees of the company. Oath said the practice extends to AOL Mail, which it also owns.

Facebook reinstates data firm it suspended for alleged misuse, but surveillance questions linger

Crimson Hexagon, a Boston (MA) data analytics company, raised some eyebrows recently when it announced that its access to the firehose of user data from Facebook and Instagram had been reinstated—after being suspended and investigated by the social media giant for alleged misuse of data for surveillance purposes. The reinstatement, which began earlier in Aug, followed “several weeks of constructive discussion and information exchange,” said Dan Shore, Crimson’s chief financial officer.

5 facts about the state of the news media in 2017

Every year since 2004, Pew Research Center has issued an annual assessment of the state of the news media that tracks key audience and economic indicators for a variety of sectors within the US news media industry. Here are the key findings for 2017:

Industry Thoughts for FTC

The News Media Alliance, which represents the newspaper industry, laid out a potential antitrust case against its foes, Google and Facebook, in comments filed with the Federal Trade Commission. The organization outlined legal considerations — including non-price harm to consumers, such as the newspaper industry’s ability to sustain journalism — and explained “how they connect to a potential antitrust case against one or more platforms.” 

HUD Sec Carson accuses Facebook of enabling housing discrimination

Housing Sec Ben Carson accused Facebook of enabling illegal housing discrimination by giving landlords and developers advertising tools that made it easy to exclude people based on race, gender, zip code or religion -- or whether a potential renter has young children at home or a personal disability. The action, which comes after nearly two years of preliminary investigation, amounts to a formal legal complaint against the company and starts a process that could culminate in a federal lawsuit against Facebook.