Advertising

A look at how companies try to reach potential customers.

Leading Scholars and Organizations Announce Support for Rep. Eshoo’s Bill to Ban Microtargeted Political Ads

Several leading experts and groups announced support for the Banning Microtargeted Political Ads Act (HR 7014), legislation introduced by Rep Anna Eshoo (D-CA) to strengthen our democracy by prohibiting microtargeted political ads. Leading privacy and campaign reform scholars Woodrow Hartzog, Shoshana Zuboff, Ashkan Soltani, and G.

Ending Our Click-Bait Culture: Why Progressives Must Break the Power of Facebook and Google

This memo briefly explains how Facebook and Google have come to dominate modern communications networks, what that means for American democracy, and how to fix it.

Getting to the Source of Infodemics: It’s the Business Model

This report argues that Facebook, Twitter, and Google’s targeted advertising business models, and the opaque algorithmic systems that support them, are the root cause of their failure to staunch the flow of misinformation. This report reinforces the need to adopt a human rights framework for platform accountability.

Association of National Advertisers: California Privacy Rules Threaten Financial Health of Journalism

The Association of National Advertisers says that the new browser obligations in the proposed implementing regulations of the California Consumer Privacy Act (CCPA) are "a regulatory hammer blow against the anvil of the pandemic-driven pullback in the broader ad market." That came in a letter to Rep Adam Schiff (D-CA) in response to a letter from the congressman on a related subject, keyword filtering.

National Advertising Division of Better Business Bureau Asks Verizon to Drop 5G Claim

The National Advertising Division (NAD) of the Better Business Bureau says that Verizon's claims in TV ads that it is "building the most powerful 5G experience for America" is not supported by the evidence and recommended that it discontinue or modify that claim. AT&T had complained about the ads, which promote 5G service in sports venues, to the NAD, which is the investigative unit of the ad industry's self-regulatory unit.

Sponsor: 

New America

Date: 
Wed, 04/29/2020 - 21:00

The heavily regulated world of political advertising on broadcast TV stands in stark contrast to the wild west of political advertising online. Broadcast TV is subject to strict rules on recordkeeping and disclosure, as well as limits on who can buy such ads and how much they can be charged. In contrast, social media companies, like print publications, are free to adopt whatever standards they want for paid political messaging. But given the opaque sourcing of online political ads and their potential virality, should we apply broadcast rules to online ads?



Senators Push for Relief for Rural Broadcasters, Local Newspapers During Coronavirus Pandemic

74 senators cosigned a letter to the Office of Management and Budget Acting Director Russell Vought to support radio and televisions broadcasters and local newspapers during the Coronavirus pandemic. Our radio and television broadcasters and rural newspapers provide local and national news, emergency alerts, educational programs, and more to all corners of the United States.

Chairman Pai's Response to Rep. Pallone and Rep. Doyle Regarding a Broadcast Station's Right to Air Legally Protected Speech

On April 2, House Commerce Committee Chairman Frank Pallone (D-NJ) and Subcommittee on Communications and Technology Chairman Mike Doyle (D-PA) asked Federal Communications Commission Chairman Ajit Pai to reassure broadcasters that the FCC will not revoke licenses for airing legally protected speech.

Congress' local news bailout push

A bipartisan group of lawmakers is circulating a draft letter to be sent to the White House requesting additional relief targeted specifically at local newsrooms. The letter asks President Trump to:

Trump Campaign Sues Wisconsin TV Station Over Critical Ad

President Donald Trump's reelection campaign is suing a Wisconsin TV station for running an anti-Trump commercial that pieces together audio clips of the president talking about the coronavirus outbreak in a way they argue is misleading and false. The ad by the Democratic super PAC Priorities USA features a series of soundbites in which Trump downplayed the threat posed by the virus, while a chart that is splashed across the screen gradually begins to shoot upward as cases of the virus skyrocketed across the US.