Advertising

A look at how companies try to reach potential customers.

Verizon Will Drop Certain 5G Ad Claims

National Advertising Division (NAD), an advertising self-regulatory monitor, claims that Verizon has agreed to discontinue claims in two TV ads about the speed and availability of its 5G wireless network.

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all

It appears the US Justice Department and a group of state attorneys general likely will file antitrust lawsuits against Alphabet Inc.’s Google for an array of anti-competitive practices in its search and 

Jim Steyer: the man who took on Mark Zuckerberg

"With more than two billion users Facebook is bigger than Christianity,” says Stanford law professor Jim Steyer. “Their ability to amplify hate speech or white supremacy or racist messages is so extraordinary because of the scale of the platform.” It’s a typically bold statement from the man who set up the Stop Hate for Profit (SHFP) campaign calling on advertisers to withdraw from Facebook for the month of July. More than 500 firms have joined the temporary boycott, including Coca-Cola, Adidas and Unilever.

Facebook’s Politics Aren’t Aging Well

They say it is best not to talk politics among friends. But in trying to avoid the conversation, Facebook has stepped right into the thick of it. Now, some of its most valuable relationships are at risk. Since the Cambridge Analytica scandal in 2018, Facebook has been no stranger to controversies ranging from election misinformation, security breaches, violent content and more.

How to combat online voter suppresion

With five months to go until a presidential election that promises to be a major test of American democratic institutions, American laws are in desperate need of update to address digital forms of voter suppression and how political debate and campaigning has moved online. Several ideas for rules that government could enact to provide the necessary transparency to help ensure that voter suppression does not run unchecked online include:

Trump’s strike at Twitter risks collateral damage inside the executive branch

President Donald Trump’s crackdown on Twitter may have an unintended effect — hampering the marketing of some of his administration’s signature efforts, from Army recruiting to anti-vaping campaigns.

Facebook Loses Antitrust Decision in Germany Over Data Collection

In a decision that could further embolden European governments to take on large tech platforms, Germany’s top court, the Federal Court of Justice, ruled that Facebook had abused its dominance in social media to illegally harvest data about its users. The authorities said Facebook broke competition laws by combining data it collected about users across its different platforms, including WhatsApp and Instagram, as well as from outside websites and third-party apps. In Germany, Facebook now must alter how it processes data about its users.

Advertisers Urge Controls on Flow of Cellphone Data to Government

The Network Advertising Initiative, a national trade group representing the digital advertising industry, has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public health authorities and law enforcement and intelligence agencies.

Facebook Removes Trump Campaign Ads for Violating Policy on Use of Hate Symbol

Facebook took down campaign posts and ads for President Donald Trump, citing violations of the company’s policy against what it called “organized hate,” as the social-media company grapples with what content to allow on its platforms. The ads, featuring a downward-pointing triangle, targeted antifa, describing the movement as “Dangerous MOBS of far-left groups.” The ads asked Trump supporters to back President Trump’s calls to designate antifa as a terrorist organization.

House Speaker Pelosi says advertisers should use their leverage to force social media companies to stop spreading misinformaiton

House Speaker Nancy Pelosi (D-CA) encouraged companies that advertise on social media to use their “tremendous leverage” to push platforms to crack down on disinformation. “Know your power,” Speaker Pelosi said. “Advertisers are in a position, they have power to discourage platforms from amplifying dangerous and even life-threatening disinformation. Some major advertisers and some not so major have begun to express objections to platform policies that promote voter fraud and violence ...