A look at how companies try to reach potential customers.
5G mania has swept the wireless industry, regulators and tech enthusiasts — but the hype may be getting ahead of the market demand for it. When 4G launched, the US wireless market still had plenty of room to grow and revenue margins were relatively high. So the telecommunication industry's promotion of 4G service was more measured and less hyped. Now the wireless market is mature and has little subscriber growth (around 1%), so telecom companies are searching for ways to bring new revenue from current subscribers.
Behavioral advertising, which involves collecting data about readers’ online behavior and using it to serve them specially tailored ads, often through bits of code called cookies, has become the dominant force in digital advertising in recent years.
Disclaiming responsibility: How platforms deadlocked the Federal Election Commission's efforts to regulate digital political advertising
Digital advertisements used to interfere in the 2016 US presidential election lacked disclaimers stating who paid for them. This was deliberate on the part of the platforms: Facebook and Google actively sought exemptions from mandatory disclaimer requirements that are standard for print and broadcast media.
At a Senate Judiciary Committee hearing about data privacy and competition policy, GOP senators signaled they are divided over whether to pursue antitrust enforcement against the country's largest tech companies.
President Donald Trump’s re-election campaign has spent far more than any single Democratic presidential candidate on Facebook advertising, reprising a strategy that was central to his 2016 victory. Since entering the race late in April, former Vice President Joe Biden has pumped more than $1 million into Facebook ads, outspending President Trump’s campaign for three of the past four weeks. Much of President Trump’s spending on Facebook advertising in recent weeks has gone toward ads that have been seen by older Americans, particularly women 55 and older.
Sen Josh Hawley (R-MO) announced he will introduce the Do Not Track Act to give control over personal data back to users. The legislation:
Thanks to savvy lobbying by tech companies, online election campaign speech remains almost entirely unregulated. The platforms won exemptions from many campaign finance provisions by arguing that the rules would stifle their growth. They don’t have the legal requirements for ad disclaimers and disclosures — like keeping public logs of political sponsors — that television does. That’s how the Internet Research Agency, a home for troll accounts in St. Petersburg, Russia, could spend money on Facebook pages that worked for Hillary Clinton’s defeat without having to reveal its identity.
- Professor Avi Goldfarb
Ellison Professor of Marketing
Rotman School of Management
University of Toronto
- Dr. Fiona M. Scott Morton, Ph.D.
Theodore Nierenberg Professor Of Economics
Yale School of Management
New Haven , CT
- Mr. Brian O'Kelley
Founder And Former CEO
New York , NY
- Dr. Johnny Ryan, Ph.D.
Chief Policy & Industry Relations Officer
San Francisco , CA
Sens Amy Klobuchar (D-MN), Lindsey Graham (R-SC), and Mark Warner (D-VA) reintroduced the Honest Ads Act to help prevent foreign interference in future elections and improve the transparency of online political advertisements. Sen Graham carries on the bipartisan legacy of the bill from the late Sen John McCain (R-AZ). The Honest Ads Act ensures that political ads sold online are covered by the same rules as ads sold on TV, radio, and satellite. The Act:
The Department of Justice will hold a public workshop on May 2 and 3, 2019 to explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement. The workshop will cover the different types of television and online advertising, and it will highlight, among other developments in the industry, the role of online and mobile advertising networks.