Advertising

A look at how companies try to reach potential customers.

A Tax on Silicon Valley Is A Dumb Way to Solve Digital Divide, But Might Be A Smart Way To Protect Privacy.

What sort of a tax on Silicon Valley (and others) might make sense from a social policy perspective? What about a tax on the sale of personal information, including the use of personal information for ad placement? To be clear, I’m not talking about a tax on collecting information or on using the information collected. I’m talking a tax on two-types of commercial transactions; selling information about individuals to third parties, or indirectly selling information to third parties via targeted advertising. It would be sort of a carbon tax for privacy pollution.

50 US states and territories announce broad antitrust investigation of Google

Attorneys general for 50 US states and territories officially announced an antitrust investigation of Google (CA and AL are the only states that have not signed onto the probe), embarking on a wide-ranging review of a tech giant that the officials said may threaten competition, consumers and the continued growth of the web.

States to Launch Google, Facebook Antitrust Probes

State attorneys general are formally launching separate antitrust probes into Facebook and Alphabet’s Google unit starting the week of Sept 9, putting added pressure on tech giants already under federal scrutiny. New York Attorney General Letitia James said that her office was organizing a bipartisan, multi-state probe into social media company Facebook. “We will use every investigative tool at our disposal to determine whether Facebook’s actions may have endangered consumer data, reduced the quality of consumers’ choices, or increased the price of advertising,” she said.

Big Tech’s ‘Innovations’ That Aren’t

What passes for innovation by Big Tech today isn’t fundamentally new products or new services, but ever more sophisticated exploitation of people. It’s time we demanded more of Big Tech than it demands of us. That's why I’ve proposed banning the “dark patterns” that feed tech addiction. I’ve introduced legislation to provide consumers a legally enforceable right to browse the internet privately, without data tracking. I’ve advocated stepping up privacy safeguards for children and requiring tech companies to moderate content without political bias as a condition of civil immunity.

AT&T, FTC reach settlement over data throttling lawsuit

AT&T has reached a settlement with the Federal Trade Commission over a 2014 lawsuit related to the carrier’s data throttling practices and disclosures. A court filing shows AT&T has approved final terms of the deal, and the parties are requesting a 90-day stay through November 21 so FTC Commissioners can vote on the settlement.

Google Chrome proposes 'privacy sandbox' to reform advertising evils

Google's Chrome team proposed a "privacy sandbox" that's designed to give us the best of both worlds: ads that publishers can target toward our interests but that don't infringe our privacy. It's a major development in an area where Chrome, the dominant browser, has lagged competitors. Browsers already include security sandboxes, restrictions designed to confine malware and limit its possible damage.

YouTube Plans to End Targeted Ads to Kids to Comply With FTC

Apparently, to satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch. The move could immediately dent ad sales for the video giant -- though not nearly as much as other proposals on the table. The Federal Trade Commission is looking into whether YouTube breached the Children’s Online Privacy Act (COPPA). The agency reached a settlement with YouTube, but has not released the terms. It is not clear if YouTube’s changes to ad targeting are a result of the settlement. The plans could still change, apparently.

Facebook unveils long-promised tool to limit what data it receives from third-party apps and websites. But will not allow users to delete info.

Facebook unveiled its long-awaited feature allowing users to limit businesses, apps, and other groups that collect data about them on the Web and pass that information to the tech giant — a move that may disappoint people who thought they would be able to delete that information from Facebook in full. The social media giant said the new tools to control “Off-Facebook Activity” are designed to “shed more light” on a form of online tracking — around shopping habits, web-browsing histories and other activities — that determines some of the ads people see on Facebook.

Sponsor: 

Federal Election Commission

Date: 
Thu, 08/22/2019 - 15:00

Agenda includes consideration of Internet Ad Disclaimers Rulemaking Proposal for REG 2011–02 (Internet Communication Disclaimers and Definition of ‘‘Public Communication’’)



How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim

President Donald Trump’s re-election campaign has harnessed Facebook advertising to push the idea of an “invasion” at the southern border, amplifying the fear-inducing language about immigrants that he has also voiced at campaign rallies and on Twitter. Since Jan, President Trump’s re-election campaign has posted more than 2,000 ads on Facebook that include the word “invasion” — part of a barrage of advertising focused on immigration, a dominant theme of his re-election messaging.