Michael Learmonth

YouTube Commits $200M to Promote Premium 'Channels'

Location:
YouTube, 901 Cherry Ave, San Bruno, CA, 94066, United States
Recommendation:
1

There was Jay-Z, Flo Rida and the Neon Trees; Julia Stiles, Jennifer Beals, Virginia Madsen and Google executive chairman Eric Schmidt. YouTube threw a star-studded show for advertisers to tout its $100 million investment new "channels," a bid to bring professional entertainment to the world's largest video site. It also unveiled a $200 million campaign across Google's Content Network to push those channels -- meaning online ads promoting the nascent entertainment brands will start appearing in a big way.

Web TV? Xbox, Verizon, Others Appear to Be up for the Challenge

Location:
Microsoft Corporation, One Microsoft Way, Redmond, WA, 98052-7329, United States
Recommendation:
1

A group of deep-pocketed companies, including Microsoft and Verizon, are exploring delivering TV service over the web, a move that could disrupt the economics of cable TV and lead to a new generation of "virtual" cable companies that provide TV without owning the pipe into the home.

Nielsen Admits Undercounting Web Traffic

Location:
Nielsen, 770 Broadway, New York, NY, 10003-9595, United States
Recommendation:
1

Nielsen disclosed it has been undercounting traffic to websites -- for at least the last three months -- due to a flaw in its system that failed to recognize long Internet addresses, underestimating "time spent" on the Internet and especially social-media sites.

The Real Reason the Networks Are Blocking Goggle TV

Recommendation:
2

The major broadcast television networks are blocking their content on Google TV. They are blocking Google TV because it is putting a web TV show, with web TV show economics, on a TV, which would be incredibly disruptive to their business.

Court Ruling to Deliver $300M Boost to Media

Location:
Washington, DC, United States
Recommendation:
3

Last week's Supreme Court decision on campaign financing will be good for the media business.

Thinking Outside the Box: Web TVs Skirt Cable Giants

Recommendation:
2.5

Considering cutting your Cablevision subscription? It's not just the cable industry that would rather you didn't.

USocial Will Sell You Followers and Friends

Recommendation:
1

uSocial will deliver you 5,000 Facebook "friends" for 7.6 cents per friend ($654.30), or up to 10,000 Facebook "fans" for a mere 8.5 cents a fan ($1,167.30).

Yahoo to Lead Ad Sales in Microsoft Search Deal (Updated with additional links)

Recommendation:
2

On Wednesday, Microsoft and Yahoo are expected to announce a new search agreement that could trigger a major re-ordering of the online ad business and create what they hope will be a more-credible competitor to Google.

Aggregation Forces Journalistic Evolution

Recommendation:
3

Most of the many, many sites aggregating other people's content can't deliver much traffic, and some don't even try. What's more, a vast swath of readers couldn't care less about anything deeper than a headline [are you calling headlines shallow?], which is a problem for the nation's beleaguered journalistic institutions as they try to find a sustainable model for newsgathering on the web.

TV Everywhere -- As Long As You Pay for It

Recommendation:
2

Time Warner CEO Jeff Bewkes hopes to put more TV on the Internet, but he's going to make consumers prove they've paid for it. He has a plan to put all cable programming on the web in places such as Hulu, MySpace, Yahoo TV, or even YouTube.

Wanted: Online Payment Plan for Print

Recommendation:
2

Every publication now must compete with every other around the globe, many of which are willing to offer their content for free. They also face competition from thousands of aggregators, who take journalists' content, monetize it for their own profit, and, in many cases, give little or nothing back to its originators.

ABC Says Web Viewers Will Tolerate Twice the Ads

Recommendation:
1

The web is about to get a little more like TV -- minus the ad-skipping. ABC.com has started to peddle research that shows online viewers will tolerate shows with ads from multiple sponsors, much like TV.

What Does Carlos Slim Want With the NY Times?

Recommendation:
1

He's the second-richest man in the world, after Warren Buffett -- worth $60 billion by Forbes' measure -- a man who parlayed Mexico's one-time state-owned telephone monopoly into a business empire so dominant that it accounts for a third of the value of the leading Mexican stock market.

Sensing Coming Regulation, Online Ad Groups Unite

Recommendation:
1

The American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau are joining forces in a bid to head off government regulation of online advertising.

Media Companies Cull 30,000 in Fight for Their Future

Recommendation:
3

Citing the effects of a recession that's prompting marketers to trim budgets and the number of media outlets they work with, media companies are shedding jobs at a furious rate.

One-Way Media Lost the Election as Cable, Interactive Dominated

Recommendation:
3

Barack Obama's historic campaign for the presidency rode the wave of a sea change in the way that consumers access, personalize and share news and information. That transformation was happening with or without the election, but the campaign activated millions of young people already accustomed to consuming media in different ways.

Obama's Video Guru: How We Owned The YouTube Primary

Recommendation:
1

At the polls, the Democratic primary was a squeaker. Online, however, it wasn't close: Barack Obama dominated the discourse and steamrolled Hillary Clinton in every relevant metric, including the number of people watching Obama-related video online.

NBC To Take Over More Local Stations' Web Sites

Recommendation:
1

NBC is going to bring the Web operations of eight owned stations currently managed under contract by Internet Broadcasting back into NBC, where they will be managed by a group headed by Brian Buchwald, NBC SVP of Local Integrated Media.