John Consoli

Nielsen Makes Case for Radio as Way to Target Black, Hispanic Consumers

Location:
Nielsen, 770 Broadway, New York, NY, 10003-9595, United States
Recommendation:
1

Marketers wanting to reach Black and Hispanic consumers should make sure they are focusing on radio, where the latest Nielsen audio study finds a record 71.7 million folks nationally were radio listeners in second quarter.

Study Uncovers In-Depth Insights Into Global Internet Users For Marketers

Location:
A.T. Kearney, Chicago, IL, United States
Recommendation:
1

A new study by global management consulting company A.T. Kearney finds that while more than half of the respondents in 10 countries say they are connected to the Internet nearly every waking hour of the day, motivating online consumers to make purchases is no easy task for marketers.

Millennial’s Continue To Defect From Summer Broadcast TV -- To the Tune of 20%

Location:
USA, United States
Recommendation:
2

Millennials are continuing to defect from live broadcast television viewing in the summer. Through July 27 the five English-language broadcast networks in primetime were cumulatively averaging 2.3 million 18-34 viewers per night, down about 600,000 or 20% from the 2.9 million they were averaging during the same period in the summer of 2013.

Broadcast Evening News Telecasts All Grew Their Audiences This Season

Location:
USA, United States
Recommendation:
1

Despite the greatly exaggerated reports over the years that the broadcast evening news daypart was on the demise, it is still alive and doing very well from a ratings standpoint.

Video Streaming Continues To Gain Acceptance Among TV Viewers

Location:
Frank N. Magid Associates, 8500 Normandale Lake Blvd, Minneapolis, MN, 55437, United States
Recommendation:
2

Streaming video on a connected TV device is now the second most popular way for adults 18-49 to view primetime TV programming behind watching traditional live television, according to a recently completed survey commissioned by Crackle, the unit of Sony Pictures Entertainment that offers ad-supported on-demand streaming video programming.

Nielsen Global Survey Finds Believability Is the Key to Advertising Effectiveness

Location:
Nielsen, 770 Broadway, New York, NY, 10003-9595, United States
Recommendation:
2

While consumer trust of advertising seen on television, in magazines, on the radio and online has grown since 2007, nothing can top word-of-mouth recommendations from friends. That's according to a global study by Nielsen on trust in advertising and brand messages.

Survey -- Majority of TV Viewers Say a Commercial Is Likely to Motivate Them to Buy a Product

Location:
Harris Interactive, 161 Sixth Avenue, New York, NY, 10013, United States
Recommendation:
1

A majority of TV viewers in the U.S. say there is some likelihood that they will act on a commercial they watch on TV, online or on a mobile device. The survey found that 97% of U.S. adults say they watch TV programming, with 59% saying a commercial could motivate them to make a purchase.

What Are Men Watching Other Than Sports in Broadcast TV Primetime?

Location:
Nielsen, 770 Broadway, New York, NY, 10003-9595, United States
Recommendation:
1

Men in the 18-34 and 18-49 demos watch less broadcast primetime television than women and when you factor out primetime sports, the disparity is even higher. But what entertainment programming are men watching, and in what shows can marketers find the most male viewers?

Fox Message to Advertisers: World Series Still Has Lots of Value Despite Softer Viewership

Location:
Fox Broadcasting Company, 10201 W. Pico Blouvard, Los Angeles, CA, 90035, United States
Recommendation:
1

Baseball fans may choose to argue the relative thrills of the recent World Series between the San Francisco Giants and the Detroit Tigers. What can't be argued are the numbers for the telecasts on Fox: This year's Fall Classic proved to be the least viewed World Series in history, according to Nielsen data, averaging 12.7 million viewers per game.

CBS' Poltrack: Ad-Insertion VOD System Could Be an Advertiser Solution to DVR Viewing

Location:
CBS, 51 W. 52nd St., New York, NY, 10019, United States
Recommendation:
1

CBS chief research officer Dave Poltrack says a video-on-demand system -- where commercials could be replaced every three days, and the ads could not be fast-forwarded through -- is a long-term solution that could work for both the networks and advertisers as an alternative to DVR viewing.

Despite Growth of Streaming Content, Traditional TV Viewing Still Rules

Location:
Discovery Communications, One Discovery Place, Silver Spring, MD, 20910, United States
Recommendation:
2

Contrary to some media reports that traditional television is waning in popularity compared to online content, a new study commissioned by Discovery Networks, conducted by research firm Interpret, finds that while there are groups of people who could live without linear television -- with most of those being in younger demos -- watching TV content via a cable/satellite box remains by far the most popular method of experiencing video.

Big Three Kids Cable Networks Monopolizing Ad Dollars

Recommendation:
2

Marketers trying reach kids and their parents will continue to send the bulk of their ad spending to the Big Three kids cable networks -- Cartoon Network, Disney and Nickelodeon -- although some of the money previous allocated to TV is moving to those networks' digital platforms.

Nielsen Study Shows Paid Ads Alone Are Not Trusted by Consumers

Location:
Nielsen, 770 Broadway, New York, NY, 10003-9595, United States
Recommendation:
1

A global study by Nielsen finds that a majority of consumers do not, in general, typically trust any type of paid advertising-and TV, print, outdoor and radio ads all score higher on the consumer trust list than online and mobile ads.

Message to Marketers: How Male and Female Millennials Respond to Different TV Ads

Location:
Nielsen, 770 Broadway, New York, NY, 10003-9595, United States
Recommendation:
2

Marketers are well aware of the upside of reaching millennials - those in the 13-34 age demo -- but a new study by Nielsen says advertisers need to be careful of how they reach out to each gender, finding that males and females are drawn to very different types of TV commercials.

Viewers From Mid-Sized Markets Flock to NBC's Olympics Telecasts

Location:
Salt Lake City, UT, United States
Recommendation:
2

Marketers who want to reach consumers in Salt Lake City should be advertising heavily in NBC's London Games coverage. So should marketers who want to reach prospective buyers of their goods and services in San Diego, Kansas City, Milwaukee, Denver, Columbus, Norfolk, Richmond, Indianapolis, Austin, Nashville and Fort Myers.

Still Lots of Options for Advertisers Looking to Reach Younger Viewers

Recommendation:
2

For media buyers negotiating with broadcast networks on behalf of their clients this week for 2012-13 primetime ad commitments, it's got to feel a bit like a supermarket out there. But what among the crop looks freshest, and what looks like it's got a fast-approaching expiration date on it? What do you pick up for the younger set, and heck, what do you want (you know who you are...and how old you are)?

Broadcast Nets Ponder Shift Towards Cable Programming Model – As Should Advertisers

Recommendation:
2

Turner Broadcasting is a cable network owner that wants to play in the broadcast network arena, and little by little, it is getting there in terms of ratings for its original drama series lineup and with the advertising dollars those shows take in. It also has a programming development model more conducive to producing profits, something the broadcast networks continue to struggle with.

More Political Ads Headed to Primetime, Sports

Recommendation:
2

Political advertisers generally prefer to air spots in local newscasts because they draw a lot of likely voters, but, according to the experts, the majority of their spots — around 60% — in recent years actually end up in entertainment and sports programming.

Advertisers returning to baseball telecasts

Location:
Wrigley Field, 1060 West Addison Street, Chicago, IL, 60613, United States
Recommendation:
1

Of course, nothing's as important as Opening Day this week and despite a laggard economy and tepid ratings for the sport in 2009, advertisers have returned to Major League Baseball.

ABC Affiliates Decry Migration of Sports to ESPN

Recommendation:
2

ABC's affiliates are not only in a battle with the network over retransmission fees, but they are also boiling mad that corporate sibling ESPN is being handed live sports events they were initially supposed to carry.

For Prime Ads, Big Four Nets Balk at Obama

Recommendation:
2

Executives at the Big Four broadcast networks, upset that President Barack Obama has cumulatively cost them more than $30 million in revenue from preempted prime-time programming for three press conferences, say getting advertisers to sponsor future press events as a way to recoup lost revenue isn't a viable option.

Television ad sales may trump tough times

Recommendation:
3

Despite the troubled economy, most advertisers are not drastically cutting their national TV ad budgets for next season, which might bode well for the broadcast networks -- if they don't take hard-line positions regarding rate increases.

TV networks tiring of primetime Obama news conferences

Recommendation:
3

Executives at the big four US broadcast television networks are seething behind the scenes that President Barack Obama has cost them about $30 million in cumulative ad revenue this year with his three prime-time news conferences.

McCain Backers Prefer TV; Obama's Pan Media

A majority of Republican presidential candidate John McCain's supporters get their news and entertainment from television, while a majority of Democratic presidential candidate Barack Obama's supporters tend to be "media generalists" who get their news and entertainment from assorted media platforms, according to a new study by media agency MediaVest.

PTC Calls for Advertisers to Pull Out of CW's 90210

Young viewers watched The CW's premiere episode of 90210 in record numbers for the network, but the Parents Television Council has condemned the Sept. 2 episode for "an implied scene of oral sex" among high school kids, as well as for "glamorizing underage drinking, pornography and profanity." The PTC is contacting each advertiser in the show to stress its displeasure with the show's content and to make sure advertisers "are aware of the specific content that they underwrote."

Nielsen Issues DTV Transition Plan to Clients

Nielsen Media Research has issued to its clients a nine-page letter spelling out its plan for the transition to digital-only television broadcasting that goes into effect on Feb. 17, 2009, assuring that “most homes” in its audience ratings sample with TV sets not capable of receiving digital signals will take steps to ensure that they continue to receive TV signals after that date.

PTC Takes Issue With CW's 'Gossip'

The Parents Television Council is on the warpath again, this time taking issue with The CW network’s marketing campaign promoting its freshman drama Gossip Girl.