Interactive

Time Warner’s CEO says its $85 billion sale to AT&T is all about battling Google and Facebook

Location:
Time Warner, 1 Time Warner Center, New York, NY, 10019, United States
Recommendation:
1

Data, data, data. Who’s got it? Who doesn’t?

How an “Opt-In” Privacy Regime Would Undermine the Internet Ecosystem

Location:
Information Technology and Innovation Foundation (ITIF), 1101 K Street, NW, Suite 610A, Washington, DC, 20005, United States
Recommendation:
2

The BROWSER Act would establish affirmative consent (“opt in”) requirements for the collection and use of certain data, such as location and web browsing histories. In addition, the bill would restrict companies from conditioning access to their services on whether users choose to share their data. If adopted, these policies would be a disaster for Internet users and companies.

Still Wondering How Trump Won? Try Psychographic Targeting

Location:
Stanford University, 471 Lagunita Drive, Stanford, CA, United States
Recommendation:
2

You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including -- whether these things were explicitly referenced in your clicks or not -- your skin color, your sexual orientation, whether you’re a Democrat or a Republican, whether you smoke or do drugs… The list goes on.

Future of Advertising and Privacy

Dec 2 2016 - 11:00am - 6:00pm
Location:
University of Colorado Law School, 401 UCB, Boulder, CO, 80309-0401, United States
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FCC Acts to Increase Consumer Privacy Choice

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
4

In today's digital world, consumers deserve the ability to make informed choices about their online privacy. On October 27, 2016, the Federal Communications Commission adopted rules to ensure that broadband customers have meaningful choice, greater transparency, and strong security protections for their personal information collected by Internet service providers (ISPs). The rules give consumers greater control over their ISPs’ use and sharing of their personal information, and provide them with ways to easily adjust their privacy preferences over time. The rules are designed to evolve with changing technologies and encourage innovation. The rules implement the privacy requirements of Section 222 of the Communications Act for broadband ISPs, giving broadband customers the tools they need to make informed decisions about how their information is used and shared by their ISPs. To provide consumers more control over the use of their personal information, the rules establish a framework of customer consent required for ISPs to use and share their customers’ personal information that is calibrated to the sensitivity of the information. This approach is consistent with other privacy frameworks, including the Federal Trade Commission’s and the Administration’s Consumer Privacy Bill of Rights.

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FCC Acts to Increase Consumer Privacy Choice

In today's digital world, consumers deserve the ability to make informed choices about their online privacy. On October 27, 2016, the Federal Communications Commission adopted rules to ensure that broadband customers have meaningful choice, greater transparency, and strong security protections for their personal information collected by Internet service providers (ISPs). The rules give consumers greater control over their ISPs’ use and sharing of their personal information, and provide them with ways to easily adjust their privacy preferences over time. The rules are designed to evolve with changing technologies and encourage innovation.

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A Telecom/Broadband/TV/Wireless/(and now) Entertainment Behemoth: AT&T Buys Time Warner

Location:
AT&T, 208 South Akard St, Dallas, TX, 75202, United States
Recommendation:
3

On October 22, 2016, AT&T and Time Warner announced a definitive agreement under which AT&T will acquire Time Warner for $85.4 billion. If the deal is approved, AT&T would become the second-largest wireless carrier, the largest pay-TV provider, and the largest U.S. entertainment company. This blockbuster deal has huge implications for telecommunication, broadband, television, wireless, and the entertainment marketplaces. Concerns over market consolidation, vertical integration, and privacy will all be discussed in the months ahead. Here’s an overview of the deal and what to expect going forward.

ISPs' Data About Consumers Is Worth 'A King's Ransom,' Privacy Guru Says

Location:
Benton Foundation, 727 Chicago Ave, Evanston, IL, 60202, United States
Recommendation:
2

Broadband providers have spent months complaining that proposed new privacy rules would unfairly subject them to more stringent privacy rules than Google, Facebook or other online companies. Today, privacy guru and law professor Paul Ohm -- an outspoken proponent of tough privacy rules -- answers that objection. Internet service providers, Ohm says, should have to follow tough standards because ISPs pose a greater threat to privacy than other companies.

People's Web-Browsing History Isn't 'Sensitive,' ISPs Argue

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
1

Broadband providers AT&T, Comcast and T-Mobile have officially asked the Federal Communications Commission to retreat from a privacy proposal that could limit online behavioral advertising.

George Orwell never dreamed of advertising as invasive as Yahoo’s proposal

Location:
Yahoo, 701 First Avenue, Sunnyvale, CA, 94089, United States
Recommendation:
2

Yahoo wants to take advertising to the next level—that is, the Orwellian level—bombarding people in public places with targeted advertising served up by the surveillance society. That's according to a Yahoo patent application recently published by the US Patent and Trademark Office.

How Facebook Is Dominating the 2016 Election

Location:
Facebook (new HQ), 1601 Willow Road, Menlo Park, CA, United States
Recommendation:
2

Citigroup projects that spending on political ads on Facebook could surpass spending on Google in 2016, reversing the historical pattern. This is no small accomplishment.

AT&T to end targeted ads program, give all users lowest available price

Location:
AT&T, 208 South Akard St, Dallas, TX, 75202, United States
Recommendation:
2

AT&T is getting rid of Internet Preferences, the controversial program that analyzes home Internet customers' Web browsing habits in order to serve up targeted ads.

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The Facebook Election Machine

As the 2016 Presidential primaries were starting in February, we looked at the digital tools offered by Facebook and Google to help voters gain information -- and be reached by candidates. Then, we were worried about people who don’t have Internet access or, God forbid, don’t use Facebook. A few articles we read this week now makes us more concerned for Facebook users.

Liberal, Moderate or Conservative? See How Facebook Labels You

Location:
Facebook (new HQ), 1601 Willow Road, Menlo Park, CA, United States
Recommendation:
2

You may think you are discreet about your political views. But Facebook, the world’s largest social media network, has come up with its own determination of your political leanings, based on your activity on the site. And now, it is easy to find out how Facebook has categorized you.

Yahoo and the Online Universe According to Verizon

Location:
Verizon Communications, 140 West St, New York, NY, 10007, United States
Recommendation:
2

There is a surprisingly ambitious, and risky, unifying theme hidden in the oddball assortment of websites and internet services that Verizon has acquired over the last year or so: The company is rethinking who its customer actually is.

Google Acknowledges It Collects Student Information, but Doesn’t Target Ads

Location:
Google, 1600 Amphitheatre Parkway, Mountain View, CA, 94043, United States
Recommendation:
3

Google acknowledges it collects information about students when they’re visiting Google-owned sites such as YouTube or services like Google Maps — but says it doesn’t use this personal data to target advertising.

Facebook bows to Belgian privacy ruling over cookies

Location:
Kingdom of Belgium, Belgium
Recommendation:
2

Facebook has said that it will respond to a privacy ruling in Belgium by requiring users to log in to view pages on the site.

Using TiVo? Your personal choices may be going straight to advertisers

Location:
TiVo, 2160 Gold St, Alviso, CA, 95002, United States
Recommendation:
2

TiVo announced a partnership with media heavyweight Viacom that helps advertisers target TV viewers with specific commercials.

Comcast Seeks to Harness Trove of TV Data

Location:
Comcast, 1500 Market Street, Philadelphia, PA, 19102-2148, United States
Recommendation:
2

Comcast is sitting on a potential treasure trove of data on how Americans watch TV. Now, the cable giant is working to unlock that information in ways that it hopes could save the $70 billion US television advertising market.

Advertisers admit it: ‘We messed up’ the Web

Location:
Interactive Advertising Bureau, 116 East 27th Street, New York, NY, 10016, United States
Recommendation:
2

The Interactive Advertising Bureau, a top trade group for advertisers, is apologizing for having "messed up" the Web.

Digital media disrupts US money politics

Location:
USA, United States
Recommendation:
2

Political common wisdom claims a campaign does not start until it runs its first television commercial. But in the 2016 US presidential race, the unexpected rise of candidates such as Bernie Sanders and Ben Carson, who are polling ahead of deeper-pocketed establishment rivals, is showing the power of digital tools that let campaigns reach voters without spending big bucks.

Do not let fear kill the promise of Big Data

Location:
Publicis, Paris, France
Recommendation:
1

The questions raised by Big Data are of urgent importance to everyone. Privacy is at the heart of democratic modernity, and it must be preserved. We must ensure that fear does not restrain the great promise of Big Data.

Yes, we are the product — but what’s the problem?

Location:
MIT, 77 Massachusetts Ave, Cambridge, MA, 02139, United States
Recommendation:
2

What is going on these days between some of the world’s largest tech companies and their users is either the biggest bargain of the modern era, or the biggest scam.

Why you should honestly care that Google is now part of Alphabet

Location:
Google, 1600 Amphitheatre Parkway, Mountain View, CA, 94043, United States
Recommendation:
2

Data collection.

Some Digital Publishers Say No to Ad Tech

Location:
USA, United States
Recommendation:
1

The much-hyped cadre of venture-backed, Web-born, and millennially inclined publishers—such as Vox Media, Mic and Refinery29—love to preach about how their content is built to travel across the mobile and social Web. They also proudly talk up the fact they hardly work with any ad-tech companies.

Facebook Expands in Politics, and Campaigns Find Much to Like

Location:
Facebook (new HQ), 1601 Willow Road, Menlo Park, CA, United States
Recommendation:
1

Facebook, already a major player in past cycles, has been working to expand its digital dominance in the political realm.

Google Rolls Out New Consent Policy in European Union

Location:
Google, 1600 Amphitheatre Parkway, Mountain View, CA, 94043, United States
Recommendation:
2

Google said its AdSense advertising service for websites will require online publishers that get visitors from the European Union to specifically ask for consent to use their data, amid heavy regulatory scrutiny in the region.

Facebook Pushes Advertisers to Employ User Data More Effectively

Location:
Facebook (new HQ), 1601 Willow Road, Menlo Park, CA, United States
Recommendation:
1

Facebook is pushing advertisers to be more strategic with the vast data the social website has on its 1.4 billion users. The company is encouraging more creative tactics, such as distributing different versions of the same ad depending on a viewer’s interests, said Carolyn Everson, Facebook’s vice president of global marketing solutions.

Verizon to focus on ad-based business model for OTT video offering

Location:
Verizon Communications, 140 West St, New York, NY, 10007, United States
Recommendation:
2

Verizon will employ an advertising-based model for its planned over-the-top mobile video service, which CFO Fran Shammo could become a multibillion-dollar business over time. And that's the major reason why the company just spent $4.4 billion to buy AOL.

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Verizon-AOL: You've Got Privacy Issues

On May 12, Verizon announced an agreement to purchase AOL, “a leader in the digital content and advertising platforms space,” for approximately $4.4 billion. Some may question how the sounds of “You’ve Got Mail” and dial-up modems can command billions in our increasingly always-connected world. But today’s AOL is a reinvention of the early online trailblazer and purchaser of Time Warner. In today’s wireless environment, this deal is about attracting – and tracking – customers and, so, may have huge privacy implications.

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