Stuart Elliott

Google Lends a Helping Hand to Madison Ave on Digital Proficiency

Location:
Google, 1600 Amphitheatre Parkway, Mountain View, CA, 94043, United States
Recommendation:
1

Google is inviting Madison Avenue to go to the head of the class, offering tutorials to up-and-coming employees of advertising and media agencies on how to more effectively use digital tools like mobile, social platforms and video for marketing purposes.

PBS Seeks Web Sponsors, but Big Bird Still Won’t Sing Jingles

Location:
Public Broadcasting Service (PBS), 2100 Crystal Drive, Arlington, VA, 22202, United States
Recommendation:
2

For the first time, PBS is signaling Madison Avenue how interested it is to sell sponsorships and other types of advertising for the online video clips and series that are published through its PBS Digital Studios division. But marketers hoping to discuss bringing to PBS Digital Studios the more overt commercial elements that are familiar to viewers of online video — among them, mainstays of branded entertainment like placing products in scenes and weaving brands into plot lines — may find Oscar the Grouch on the other end of the telephone. As eager as the executives are for advertising revenue, they acknowledge the pitfalls of excessive commercialization.

NBCUniversal to Combine ‘Upfront’ Presentations for Its Cable Channels

Location:
Comcast, 1500 Market Street, Philadelphia, PA, 19102-2148, United States
Recommendation:
1

For the big television industry event called Upfront Week, NBCUniversal will borrow a page from the playbook of its parent, Comcast, and bundle together its cable channels.

AT&T Becomes First Major Advertiser to Protest Russia’s Antigay Law

Location:
Sochi, Russia
Recommendation:
2

AT&T has become the first major advertiser to come out against a measure outlawing “homosexual propaganda” that has led to protests aimed at the Winter Olympics in Sochi, Russia, as well as the first to urge “others involved with the Olympic Games” to do the same.

Recalling TV’s Golden Age, Stars Pitch Products Tied to Their Shows

Location:
Madison Avenue, 285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
2

During the golden age of radio and the early years of television, when advertisers and agencies owned the programs they sponsored, a popular way to pitch products was with what were known as cast commercials: Cast members of the programs would deliver a spiel or two during their shows, often in character and usually with a gentler touch that soft-pedaled the hard-selling tactics of typical commercials. Now, as Madison Avenue embraces the concept of content marketing, seeking to woo consumers by interweaving editorial-styled elements of entertainment or information into ads, cast commercials are enjoying something of a comeback.

Debating the Changing Economics of Editorial Content

Location:
Madison Avenue, 285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
2

As the 10th annual Advertising Week in New York began, speakers and panelists were paying a good deal of attention to what appears in between ads — aka editorial content — as well as to the ads themselves.

Antidrug Campaign, Lacking Federal Funds, Turns to Social Media

Location:
Partnership at Drugfree.org, 352 Park Avenue South, New York, NY, 10010, United States
Recommendation:
2

A multimedia campaign that was deemed effective in fighting drug and alcohol abuse among American teenagers is seeking a second act after the federal government ended its financing.

Broadcast Networks Are Amply Filling Schedules

Location:
New York City, NY, United States
Recommendation:
2

As the television upfronts week for the 2013-14 season gets under way in New York, one trend is already apparent: strength in numbers — or is it safety in numbers?

Now the TV Heavyweights Have Their Week

Location:
New York City, NY, United States
Recommendation:
2

Advertisers and agencies are preparing for the annual television upfront week.

Bravo Discusses Mixing Advertising With Its Shows

Location:
NBC Universal, 30 Rockefeller Plaza, New York, NY, 10112, United States
Recommendation:
1

Sponsorship agreements — known as branded entertainment, content marketing and native advertising — are becoming common on Bravo, part of the NBCUniversal Cable Entertainment division of NBCUniversal.

Ted Turner Cited for ‘Place-Based’ Media Efforts

Location:
Turner Broadcasting, One CNN Center, Atlanta, GA, 30303, United States
Recommendation:
1

In the early 1990s, Turner Broadcasting System, was in the forefront of place-based media. It started networks, broadcasting programming and commercials, that included the Checkout Channel, in supermarkets; CNN Accent Health, in doctors’ offices; CNN Airport Network; CNN College Television Network, now the MTVU unit of Viacom; and McDTV, inside McDonald’s restaurants.

Women and the Changing Face of the Advertising Industry

Location:
Madison Avenue, 285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
2

Advertising Women of New York marked the 100th anniversary of its founding, as the League of Advertising Women of New York, with two events.

Get-Out-the-Vote Ad Campaign Focuses on Protecting the Right to Vote

Recommendation:
2

In presidential election years, late September and early October usually bring a wave of conventional public service advertising campaigns that are intended to encourage Americans to vote in November. A new campaign, from the National Urban League, adds an element that is torn from today’s headlines.

@InvisibleObama Was Quick Twitter Thinking by Digital Ad Executive

Recommendation:
1

The creator of a Twitter account called Invisible Obama — born five minutes or so after the furniture-centric speech by Clint Eastwood at the Republic National Convention ended — is making himself, er, um, visible.

Study Suggests a ’7 Percent Solution’ for Mobile Marketing

Location:
Marketing Evolution, 578 Broadway, New York, NY, 10012, United States
Recommendation:
2

A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices.

At Network TV’s Gathering, Web Is Central

Location:
New York, NY, United States
Recommendation:
2

Two media rituals took place in New York City last week: the television upfront presentations and the city-sponsored celebration of all things digital, Internet Week. At times, it was hard to tell which was which.

Amid Media Upheavals, Television Holds Sway

Location:
Madison Avenue, 285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
2

For television as an advertising medium, these seem like troubled times: declining ratings for many shows, increasing use of DVRs, difficulties in reaching prized younger viewers, fragmentation of audiences, the growing appeal of digital media and even a service being introduced by Dish Network, Auto Hop, enabling customers to more easily skip commercials. Why, then, are television executives smiling as they prepare for their annual “upfront” week of presentations to advertisers, which begins in New York on Monday?

A Moment in the Sun for Television

Location:
Madison Avenue, 285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
1

Video content — regardless of the type of screen on which it is watched — has been basking in a bright spotlight in large part because marketers remain keen on buying commercial time during video programming despite the uncertain outlook for the economy.

Hurricane News, Mostly Uninterrupted by Ads

Location:
New York, NY, United States
Recommendation:
2

The effects of Irene — as hurricane, tropical storm or wet and wild troublemaker — had marketers, agencies, media companies and retailers scrambling all weekend and into the new workweek. By some estimates, Irene became the most disruptive news event for advertising plans since Sept. 11, 2001.

Interpublic Sells Half Its Stake in Facebook

Location:
Interpublic Group, 1114 Avenue of the Americas, New York, NY, 10036, United States
Recommendation:
2

The Interpublic Group of Companies, which has owned a tiny stake in Facebook since the days the social networking Web site was just for college students, is selling half its holdings for a hefty profit.

Army Seeks Recruits in Social Media

Location:
Department of Defense, Washington, DC, 20301, United States
Recommendation:
1

The Army is getting social as potential recruits increasingly spend time with social media like Facebook, Flickr, Twitter and YouTube.

TV Steps Up Pitch to Hispanic Market

Location:
Madison Avenue, 285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
2

As television executives peddle their coming programs to advertisers this week, before the start of the 2011-12 season, their sales spiels are taking on a decided Spanish accent.

TV Networks Expect a Jump in Spending on Commercials

Location:
Madison Avenue, 285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
2

The joy among broadcasters stems from a widespread belief that they will, for the second year in a row, be able to charge a good deal more for commercial time during their shows for the coming season than they were the year before.

Film on Branded Content Examines a Blurred Line

Location:
New York, NY, United States
Recommendation:
2

This article about advertising is about a documentary about advertising that its makers say is entirely paid for by advertising.

Last Year Was a Good Year for Ad Spending, Report Finds

Recommendation:
1

The recovery in advertising spending continued in the fourth quarter last year, resulting in a solid full-year gain compared with the results of 2009.

When the Marketing Reach of Social Media Backfires

Location:
285 Madison Avenue, New York, NY, 10017, United States
Recommendation:
1

Social media like Facebook, Twitter and YouTube have been embraced by Madison Avenue as effective new ways to reach consumers. But what happens when behavior on social media is deemed antisocial?

‘Skins’ Loses Advertisers — and Viewers

Location:
MTV Networks, 1515 Broadway, New York, NY, 10036, United States
Recommendation:
2

The second episode of MTV’s “Skins” suffered a dramatic drop in the ratings this week, to 1.6 million viewers from 3.3 million the prior week, as a half-dozen advertisers publicly distanced themselves from the provocative new drama series.

After Two Slow Years, an Industry Rebound Begins

Recommendation:
2

Television advertising, through integrated-brand campaigns or other methods, has been one of the bright spots as the advertising industry begins to recover from the devastating effects of the recession and marketers experiment with a variety of new ways to reach the audience.

Still Counting on the Power of Television

Location:
Madison Avenue, New York, NY, United States
Recommendation:
2

TV or not TV? On Madison Avenue next year, leading forecasters say, that is not likely to be the question. A major reason those forecasters are predicting that the advertising industry will recover faster from the recession than they had expected -- both in the United States and globally -- is the continued, strong demand among marketers for commercial time on television.

Showing TV, and Commercials, on the Shelves and in the Aisles

Recommendation:
1

Advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy -- or not buy. Now, a company is hoping to bring commercials to the retail point of purchase on screens that will be attached to shelves and above aisles.