Interactive Advertising Bureau

This study, commissioned by the Interactive Advertising Bureau (IAB) and led by a researcher from Harvard Business School, assesses the impact of the internet on US gross domestic product (GDP). Key findings:

Internet advertising revenues in the US reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase over the same period in 2013, according to the latest IAB Internet Advertising Revenue Report figures by the Interactive Advertising Bureau (IAB) and PwC US.

This is an historic first-quarter high and a significant increase over 2013’s first-quarter revenue level, which was record-setting at $9.6 billion. “Interactive advertising is seeing remarkable gains,” said Randall Rothenberg, President and CEO, IAB. “Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact.”

These Q1 revenue levels speak to digital’s unique ability to identify the most relevant audience segments and deliver powerful results,” said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB.

“With consumers increasingly relying on digital screens for everything from information to entertainment, numbers like these should come as no surprise,” said David Silverman, a partner at PwC US. “Interactive clearly offers a unique proposition for marketers and agencies -- an opportunity they are embracing and will likely rely on more in the future.”