Verizon | AOL

Yahoo and AOL will form new company called Oath

Location:
Verizon Communications, 140 West St, New York, NY, 10007, United States
Recommendation:
3

Yahoo and AOL are expected to form a new company under Verizon called Oath.

AT&T, Verizon Make Differing Bets as Wireless Growth Stalls

Location:
AT&T, 208 South Akard St, Dallas, TX, 75202, United States
Recommendation:
3

Faced with the same saturated wireless market, the nation’s two biggest telecom companies have placed divergent bets on the future.

AOL in Deal With Microsoft to Take Over Display Ad Business

Location:
AOL, 770 Broadway, New York, NY, United States
Recommendation:
2

AOL will take over management and sales of display, mobile and video advertising that appears on Xbox, Skype and other Microsoft products in the United States, Canada, Japan, Brazil and five European countries. The move takes Microsoft largely out of the display ad business while giving AOL access to some of the web’s most popular destinations.

Verizon Clinches AOL Acquisition

Location:
Verizon Communications, 140 West St, New York, NY, 10007, United States
Recommendation:
2

Verizon Communications said it has closed its proposed $4.4 billion acquisition of AOL, a move that aims to beef up Verizon’s mobile, over-the-top video and advanced advertising strategies.

Merger spree by phone carriers poses threat to net neutrality

Location:
USA, United States
Recommendation:
1

Big phone companies are swallowing up video partners. How long until subscribers get “free TV” data offers? Will this upset network neutrality?

Huffington Post in Limbo at Verizon

Location:
AOL, 770 Broadway, New York, NY, United States
Recommendation:
2

Verizon executives have said that the primary reason for the purchase was AOL’s advertising technology, so it is not completely clear what it might want with The Huffington Post, and how a relationship between them might work.

AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

Location:
AOL, 770 Broadway, New York, NY, United States
Recommendation:
1

AOL is unveiling a data-driven site overhaul that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future.

Verizon Pushes AOL Past Cookies' Weakness

Location:
Verizon Communications, 140 West St, New York, NY, 10007, United States
Recommendation:
1

"We're moving from a cookie-based environment in targeting to a people-based environment of targeting." Though cookies will still be used in AOL's ad-tech operation, Verizon's concrete data on 131 million mobile subscribers gives AOL the ability to move past the cookie's greatest weakness.

Verizon to focus on ad-based business model for OTT video offering

Location:
Verizon Communications, 140 West St, New York, NY, 10007, United States
Recommendation:
2

Verizon will employ an advertising-based model for its planned over-the-top mobile video service, which CFO Fran Shammo could become a multibillion-dollar business over time. And that's the major reason why the company just spent $4.4 billion to buy AOL.

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Verizon-AOL: You've Got Privacy Issues

Recommendation:
3

On May 12, Verizon announced an agreement to purchase AOL, “a leader in the digital content and advertising platforms space,” for approximately $4.4 billion. Some may question how the sounds of “You’ve Got Mail” and dial-up modems can command billions in our increasingly always-connected world.

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