Product Placement

Transforming Communities: Broadband Goals for 2017 and Beyond

Nov 30 2016 - 8:30am - 2:00pm
Location:
Google (DC), 25 Massachusetts Avenue NW Suite 900, Washington, DC, United States

Transforming Communities will bring together broadband champions from Congress, the Executive Branch, other federal, state and local agencies, community leaders including mayors and heads of anchor institutions, policy experts, and 2016 presidential campaign advisors.

Legislative Hearing on 17 FTC Bills

May 24 2016 - 10:00am - 2:00pm
Location:
House Commerce Committee, 45 Independence Ave SW 2123 Rayburn House Office Building, Washington, DC, 20515, United States

Wireless Spectrum in 2016: A Policy Update

Feb 18 2016 - 12:00pm - 1:00pm
Location:
Cannon House Office Building, Independence Avenue and 1st Street, SE 121, Washington, DC, 20515-6065, United States

The Mercatus Center at George Mason University invites you to join Brent Skorup, Research Fellow in the Technology Policy Program, for a Capitol Hill Campus discussion of federal wireless spectrum and how it can be used more efficiently.

Status of the Public Safety Broadband Network

Feb 2 2016 (All day)
Location:
House Commerce Committee, 45 Independence Ave SW 2123 Rayburn House Office Building, Washington, DC, 20515, United States

Members will continue their oversight of FirstNet’s progress toward the deployment of the nationwide public safety broadband network and hear testimony on the recently released Request For Proposal and next steps. The subcommittee will also examine the Federal Communications Commission’s progress on its duties under the Middle Class Tax Relief and Job Creation Act of 2012 with regard to FirstNet’s deployment.

FTC Issues Enforcement Policy Statement Addressing “Native” Advertising and Deceptively Formatted Advertisements

Location:
Federal Trade Commission (FTC), 600 Pennsylvania Avenue, NW, Washington, DC, 20580, United States
Recommendation:
2

The Federal Trade Commission issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.

Broadband opportunity: Boosting uptake in America’s cities and metropolitan areas

Dec 10 2015 - 9:30am - 11:00am
Location:
Brookings, 1775 Massachusetts Ave, NW Falk Auditorium, Washington, DC, 20036, United States

On Thursday, December 10 the Metropolitan Policy Program, in collaboration with the National League of Cities’ Center for City Solutions and Applied Research, will host an event examining how a new federalist framework can promote a network build-out that supports local independence while meeting national objectives around economic opportunity. Senator Cory Booker (D-N.J.) will provide a federal perspective and will be followed by a panel of metropolitan and industry leaders.

Ads for Podcasts Test the Line Between Story and Sponsor

Location:
USA, United States
Recommendation:
2

Podcasts — audio stories that can be saved and played on a computer or smartphone — have reached new levels of popularity. The uptick in popularity has made podcasting a rare cause for optimism in serious journalism. Podcasting often offers an in-depth form of reporting that advertisers want to pay for and that is attracting talent largely from radio. Behind much of podcasting’s growth, though, is the embrace of ads in which hosts gush over products or even do reporting for advertising spots.

Web Video Companies Push Branded Entertainment Over Media

Location:
USA, United States
Recommendation:
1

How many branded entertainment deals can any one brand actually make? That’s a question some media executives are asking now that the glare has faded from the dozens of NewFronts and TV upfronts held over the past several weeks.

M-Enabling Summit

Jun 1 2015 - 8:00am - Jun 2 2015 - 6:00pm
Location:
Renaissance Arlington Capital View Hotel, 2800 Potomac Ave, Arlington, VA, 22202, United States

The M-Enabling Summit is a joint initiative of the Global Initiative for Inclusive Information and Communication Technologies (G3ict) and E.J. Krause & Associates (EJK) to promote mobile accessible and assistive applications and services for senior citizens and persons with disabilities leveraging the latest operating systems, handsets and tablets based technologies.

KTNV Settles FCC Fake News Report Investigation

Location:
Las Vegas, NV, United States
Recommendation:
3

Journal Broadcast Group's KTNV-TV Las Vegas will pay $115,000 to settle an Federal Communications Commission investigation into the broadcasting of paid commercials masquerading as special reports.

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients

Location:
Federal Trade Commission (FTC), 600 Pennsylvania Avenue, NW, Washington, DC, 20580, United States
Recommendation:
2

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials -- even if they only have 140 characters to do so.

News organisations ‘go native’ to find new source of ad revenue

Recommendation:
1

Welcome to the world of sponsored content, in which advertisers pay to have their messages integrated with editorial content on a publisher’s site.

YouTube stars face authenticity test

Location:
Advertising Standards Authority, 71 High Holborn, London, WC1V 6QT, United Kingdom
Recommendation:
2

YouTube stars have built large audiences on the internet by projecting themselves as a new type of celebrity. But the UK’s Advertising Standards Authority let in some overdue sunlight on the tensions that exist between vloggers’ commercial lives and the way they present themselves to their subscribers.

Media Companies Strike Gold With Sponsored Content

Location:
USA, United States
Recommendation:
1

Media companies say they've struck gold in the form of content marketing -- during the third quarter, at least.

How Can Policymakers Help Build the Internet of Things?

Dec 4 2014 - 1:00pm - 5:00pm
Location:
Newseum, 555 Pennsylvania Ave., NW The Knight Studio, Washington, DC, 20001, United States

Join the Center for Data Innovation for an afternoon of conversation about the future of smart devices, smart communities, and the smart policies that will enable the Internet of Things. Following the conference, the Center will host an invitation-only dinner and reception for a small group of experts and thought leaders from industry and government.

The invasion of corporate news

Location:
USA, United States
Recommendation:
2

The lines between journalism and PR are rapidly becoming blurred as business interests bypass traditional media to get their message across.

Legislative Hearing on the Anti-Spoofing Act, the LPTV and Translator Act, and the E-LABEL Act

Jul 24 2014 - 10:15am - 1:00pm
Location:
House Commerce Committee, 45 Independence Ave SW 2123 Rayburn House Office Building, Washington, DC, 20515, United States

The House Commerce Committee Communications Subcommittee will hold a hearing July 24 on a trio of bills. No witnesses have been announced. The bills are the LPTV and Translator Act of 2014, a House version of the E-LABEL Act, and the Anti-Spoofing Act of 2013.

Why cross-device ad targeting is so promising -- and so challenging -- for mobile

Location:
Flurry, 282 2nd St, San Francisco, CA, 94105, United States

Online marketers have long relied on cookies to track users’ behavior on the web in an effort to deliver targeted ads as accurately and effectively as possible.

National Advertising Division: Makers Must Also Follow Native Ad Disclosure Rules

Location:
National Advertising Review Board, 70 West 36th Street, New York, NY, 10018, United States
Recommendation:
2

Third-party publishers of headlines and images at the bottom of news articles that link to "recommended stories" must more clearly label "sponsored content," the National Advertising Division said.

Network neutrality ruling complicates US transition to IP networks

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
2

The transition from copper-based telephone systems to IP networks in the US could become swept up in political fallout as the Federal Communications Commission figures out how to regulate such networks in ways that will appease the courts.

The White House Is Not Amused By Samsung's Selfie Stunt

Location:
The White House, 1600 Pennsylvania Avenue NW, Washington, DC, 20500, United States
Recommendation:
1

The White House is not amused that Samsung is promoting a selfie with the president taken by Boston Red Sox player David Ortiz on a Samsung phone. Spokesman Jay Carney says the White House objects any time the president's image is used for commercial purposes. Carney says in this case, quote, "We certainly object." Carney didn't say whether the White House has asked Samsung to stop using the image.

Budget Hearing -- FCC

Mar 27 2014 - 10:00am - 1:00pm
Location:
Senate Committee on Appropriations, Constitution Avenue and 1st Street, NE Dirksen Senate Office Building 138, Washington, DC, 20002, United States

Alcohol advertising, ad placement, and self-regulation

Location:
Federal Trade Commission (FTC), 600 Pennsylvania Avenue, NW, Washington, DC, 20580, United States
Recommendation:
2

The release of the Federal Trade Commission’s fourth major study on the alcohol industry offers a wealth of empirical data for your consideration.

Ellen's Oscar Celeb Selfie A Landmark Media Moment

Location:
Walt Disney Co., Burbank, CA, 91521, United States
Recommendation:
1

Ellen DeGeneres' celeb-studded selfie from the most-watched Oscars telecast in a decade was a landmark social media moment at a time online conversation is boosting television viewership.

Target Data Breach Has Congress Eying Data-Security Alternatives

Location:
House Commerce Committee, 45 Independence Ave SW 2123 Rayburn House Office Building, Washington, DC, 20515, United States
Recommendation:
2

Congress will consider new approaches to data security in the wake of major data thefts at Target and other retailers, said House Commerce Committee Chairman Fred Upton (R-MI).

Facebook’s privacy payout: how you’ll get $10, $5 — or nothing

Location:
Facebook (new HQ), 1601 Willow Road, Menlo Park, CA, United States
Recommendation:
2

If you’re on Facebook, you likely received a mysterious email late on Friday that says you might get some money in a lawsuit. The email is the real deal — Facebook is indeed paying out and you could get up to $10 (maybe). So how do you collect? Here’s a plain English guide to what that e-mail means.

NBC has no qualms about using news unit as a marketing tool

Location:
Comcast, 1500 Market Street, Philadelphia, PA, 19102-2148, United States
Recommendation:
2

NBC's symphony strategy is starting to hit a bad note.

T-Mobile and Major League Baseball announce multi-year technology and marketing agreement

Location:
Major League Baseball (MLB), 245 Park Avenue, New York, NY, 10167, United States
Recommendation:
2

T-Mobile is now the Official Wireless Sponsor of Major League Baseball.

High Price For Global Sports Partners

Recommendation:
1

International sports federations receive more than $2 billion per year in sponsorship according to the Sponsorship Today, which analyzed more than 400 deals from 52 international sports federations. The results: the average deal value was about $4.6 million.

The Most Egregiously Bad Product Placement You'll Ever See--And How To Do It Right

Recommendation:
1

Product placement has become an increasingly popular way for brands to increase awareness, preference, and loyalty. But it can be done so badly it sets your teeth on edge (and we've got proof). Here's how to do it right.

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