Interactivity

One of the things Digital TV technology makes possible is interactive commerce and content.

TV seems to know what you want to see; algorithms at work

Location:
USA, United States
Recommendation:
2

Your TV knows what you watch. More than that, it knows how you watch.

MBPT Spotlight: Resurrecting the Power of Television Advertising -- Via the Set-Top Box

Location:
Viamedia, 220 Lexington Green Circle , Lexington, KY, 40503, United States
Recommendation:
1

The January deal where CBS Corporation agreed to use Rentrak audience-measurement services sent a clear message that big data, a staple of Internet measurement and programmatic exchanges, is now fast becoming -- if it hasn’t already -- a standard for the television medium.

OTT going live

Location:
thePlatform, 1000 2nd Ave , Seattle, WA, 98104 , United States
Recommendation:
1

Live-event streaming is not new. Companies like Ustream and Livestream have been at it since 2007 and major sports leagues have been offering live streaming of out-of-market games for nearly as long.

A Tale of Two Trials -- Interactive TV & M-EAS

Location:
Atlanta, GA, United States
Recommendation:
1

Pearl, the consortium of eight TV groups formed in 2010 to investigate and test new digital technologies, will launch a trial of interactive television in Atlanta, Cleveland and Orlando (FL), during live newscasts.

Twitter Q&A on Children’s Online Privacy with Reps. Markey and Barton

Location:
US Capitol, East Capitol Street, NE and 1st Street, NE, DC, 20515, United States
Recommendation:
2

Senator Edward Markey and Rep Joe Barton hosted a Twitter Q&A April 9, 2014 on children’s online privacy.

Next-Gen TV Standard On Track For 2015

Location:
Advanced Television Systems Committee, 1776 K St, NW, Washington, DC, 20006-2304, United States
Recommendation:
1

The Advanced Television Systems Committee’s work on the next-generation broadcast standard -- ATSC 3.0 -- is progressing well and should yield a proposal or “candidate” by by early 2015 and a final standard by late 2015.

NAB: Local TV Stations to Test Interactive Services

Location:
National Association of Broadcasters (NAB), 1771 N Street NW, Washington, DC, 20036, United States
Recommendation:
2

The broadcast groups involved in the Pearl group have announced that they will be testing interactive content and advertising services delivered to LG Smart TVs in three markets.

NBC Universal and American Express Try to Bring Dawn of 'Television Commerce'

Location:
NBC Universal, 30 Rockefeller Plaza, New York, NY, 10112, United States
Recommendation:
2

The idea of buying something you see in a TV show by pressing a button on your remote or smartphone has long been the stuff of futurist gabbing or science fiction. Now NBC Universal and American Express are the latest to try to turn the idea into reality.

A new wrinkle in interactive TV

Location:
Youtoo Technologies, 6565 N MacArthur Blvd , Las Colinas, TX, 75039, United States
Recommendation:
1

Developed by Youtoo Technologies, it uses smartphones, tablets and laptop computers to enable viewers to record brief videos themselves in high definition and send these segments, with the press of a button, to a cable or broadcast network.

BBC expects Olympics to usher in new TV age

Location:
London, United Kingdom
Recommendation:
1

The London Olympics will transform the British media landscape by ushering in a new age of “connected TV”, the BBC’s digital chief predicts, just as the Queen’s coronation did almost 60 years ago.

What You Need to Know About Interactive TV

Recommendation:
1

There's a "You say potato, I say potahto' scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology.

"Sesame Street" to become first interactive TV show

Location:
Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, NV, 89109, United States
Recommendation:
2

Microsoft’s Kinect technology could be a game-changer for the content industry.

Comcast Exec to Network Bigs: 'We have to get out of our own way'

Location:
1335 Avenue of the Americas, New York, NY, United States
Recommendation:
1

"We have to get out of our own way." That was the message Matt Strauss, Comcast's senior vice president of Interactive media had for his fellow panelists at the opening of the PromaxDBA conference.

FTC seeks to update online privacy protection laws for children

Location:
Federal Trade Commission , 600 Pennsylvania Avenue, NW, Washington, DC, 20580, United States
Recommendation:
3

The Federal Trade Commission is seeking comment on whether a decade-old online privacy protection law should be updated to include new forms of digital marketing, such as wireless communications, social networks and interactive TV or gaming.

Roberts Says Hulu, TV Everywhere Are Complementary

Recommendation:
3

The Comcast/NBC Universal deal has broad implications in both company's ongoing initiatives in the areas of authentication, addressable advertising and interactive television.

Steven Waldman Named to Lead FCC Effort on Future of Media in a Changing

Recommendation:
2

Federal Communications Commission Chairman Julius Genachowski announced the appointment of Steven Waldman, a highly respected Internet entrepreneur and journalist, to lead an agency-wide initiative to assess the state of media in these challenging economic times and make recommendations designed to ensure a vibrant media landscape.

Stations Should Join Cable In 2-Way Play

Recommendation:
1

The cable guys have quietly been getting ready to introduce interactive technologies. Interactive TV is long overdue and non-believers are once again believers.

The Art of the TV Slate

Recommendation:
1

It may be the age of TiVo and Hulu, but the next few weeks will once again underline an important tenet of the broadcast TV economy: Schedules still matter. Even as networks increasingly adapt to the notion that their programming is being absorbed long after its original broadcast, the day and time a show first airs remains critical to its long-term success.

Does interactive TV need a new interface?

One of the bigger concerns about interactive TV is the user interface, and specifically how to enable consumers to navigate a growing volume of content and to interact with that content without making the process so complex that it generates more frustration than satisfaction.

How widgets will revolutionize TV

Recommendation:
1

While many in the industry see widgets invading the television eventually - after TV providers work through other issues first - at least one analyst is bullish on the prospects for a variety of widgets to redefine the TV experience within the next few months.

Young people watch less TV

Recommendation:
1

The older you get, the more TV you watch, according to a report due from Deloitte indicating that "millennials," the generation of ages 14-25, watch just 10.5 hours of TV a week.

Media's Salvation: Interactive Consumers

Recommendation:
3

Interactive consumers will be the salvation of a painful, protracted recession in surprising and constructive ways -- if only media and Internet companies respond to trends. Consumers will become merchants and advertisers, utilizing digital interactive tools to secure more value and wealth.

Product Placement Disclosure Dispute Heads Toward Deadline at FCC

Recommendation:
2

Friday was the deadline for comments in a federal Communications Commission proceeding on television sponsorship. An advertising group, TV networks and TV news directors are urging the Federal Communications Commission not to increase TV sponsorship and placement disclosures.

Adelstein Calls For Action To Ban Kid-Targeting Interactive Ads

Recommendation:
3

Federal Communications Commission member Jonathan Adelstein has called on the FCC to act on a 2004 proposal by the commission that would ban interactive advertising targeted at kids. "With the growing convergence of TV and the Internet, we need to set the rules before interactive advertising becomes an established business model," said Commissioner Adelstein.

Don't believe the hype

Recommendation:
4

The transition to digital television was supposed to be more than just an upgrade in picture quality. It was also supposed to usher in a revolution in TV content and the quality of free television.

Do the Math: Broadcast, Cable Network Parity Play

The mass audience reached by the Big 4 broadcast networks will be eroded by general entertainment cable networks in less than five years, when rivals seize more of their triple advertising dollar, pricing and viewer edge.

FCC No Longer Inquiring About Interactive TV

The Federal Communications Commission has formally terminated a Notice of Inquiry that sought comment and information about the emerging interactive television (ITV) market amid fears that the cable industry might somehow discriminate against competing applications.

Digital Transition: Is The Industry Ready?

Recommendation:
1

At the dawn of a new interactive age in which empowered consumers are reliably connected through nearly every electronic device but their TV sets, America's mass-media pastime is barely keeping up.

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