MediaPost

Cable News Doing Big Ad Business, Viewership

Location:
CNN, 1 CNN Center, Atlanta, GA, 30303, United States
Recommendation:
3

Just about one month into the new presidential administration, TV news networks are posting stronger ad business, as well as high viewership -- contradicting some criticism over fake news claims.

House Communications Subcommittee Chair Blackburn Aims To Revoke Broadband Privacy Rules

Location:
House Subcommittee on Communications, Technology and Internet, Independence Avenue and South Capitol Street, Washington, DC, 20003, United States
Recommendation:
3

House Communications Subcommittee Chairman Marsha Blackburn (R-TN) says she is readying a push to revoke the Federal Communications Commission's broadband privacy rules. Chairman Blackburn said she believes lawmakers can use the Congressional Review Act to rescind the new privacy rules.

Still Wondering How Trump Won? Try Psychographic Targeting

Location:
Stanford University, 471 Lagunita Drive, Stanford, CA, United States
Recommendation:
2

You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including -- whether these things were explicitly referenced in your clicks or not -- your skin color, your sexual orientation, whether you’re a Democrat or a Republican, whether you smoke or do drugs… The list goes on.

Association of National Advertisers Expects Pai To Revisit Privacy

Location:
Association of National Advertisers (ANA), 708 Third Avenue, New York, NY, 10017, United States
Recommendation:
3

It's "highly likely" that Federal Communications Commission Chairman Ajit Pai will grant the ad industry's request to revisit tough broadband privacy rules, the Association of National Advertisers predicted.

More Than Half Of US Adults Live In 'Cell Phone-Only' Households

Location:
GfK MRI, 75 Ninth Avenue, New York, NY, 10011, United States
Recommendation:
3

More than half (52%) of US adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI Survey of the American Consumer.

Why TV Spending Went Down In 2016 Political Advertising

Location:
USA, United States
Recommendation:
3

First and foremost, lower TV spending in 2016 political advertising may simply be a function of better media buying, said Ben Angle, senior media buyer-national media research at Planning & Placement.

Frontier Criticized For Broadband Ads

Location:
Frontier Communications, 3 High Ridge Park, Stamford, CT, 06905, United States
Recommendation:
3

Frontier, which offers both DSL and fiber-optic service, advertised that consumers could stream video and "never worry" about their connections, according to the National Advertising Division (NAD), a self-regulatory unit administered by the Better Business Bureau.

Doing Away With Online Privacy Rules: Short-Term Gain, But What About The Long-Term?

Location:
Frank N. Magid Associates, 8500 Normandale Lake Blvd, Minneapolis, MN, 55437, United States
Recommendation:
3

In the same way that consumer dislike of advertising online has given rise to once-unthinkable ad blockers, the prospect of “data-blockers” – while currently inconceivable – could ultimately become available to those who want at least some degree of simple control over the extent to which their data is accessed and leveraged in the marketplace.

Oracle Petitions FCC To Reconsider Broadband Privacy Rules

Location:
Oracle, 500 Oracle Parkway, Redwood Shores, CA, 94065, United States
Recommendation:
3

Software corporation Oracle is asking the Federal Communications Commission to reconsider the sweeping broadband privacy rules passed earlier in 2016.

Google To Shutter And Relaunch Contributor Subscription Ad Service

Location:
Google, 1600 Amphitheatre Parkway, Mountain View, CA, 94043, United States
Recommendation:
3

Google Contributor, the subscription service that allowed users to see fewer advertisements on publisher sites for a fee, will close in January and reopen in early 2017 with a new version.

The United States Of Facebook

Location:
MediaPost Communications, 1460 Broadway, New York, NY, United States
Recommendation:
3

The prospect of AT&T acquiring Time-Warner has triggered howls from both presidential campaigns, consumer-protection groups and free-press advocates, all of whom raised fears of media concentration, diminished competition and the threat to democracy posed by consolidation in the marketplace of ideas. Well, right burning church. Wrong burning pew.

Sen Blumenthal, FCC And Others Support FTC In Battle Over AT&T Data Throttling

Location:
Federal Trade Commission (FTC), 600 Pennsylvania Avenue, NW, Washington, DC, 20580, United States
Recommendation:
3

The Federal Trade Commission is drawing support in its battle with AT&T from other policymakers, including Sen Richard Blumenthal (D-CT) and the Federal Communications Commission, as well as privacy experts and advocacy groups.

Political Ads Found To Suppress Effectiveness of Brand Advertising

Location:
J Walter Thompson, New York, NY, United States
Recommendation:
3

The political season has always posed problems for brand advertisers trying to fulfill media plans, given the diminished supply of inventory. Now, new research suggests that political ads — even those with positive messages — not only hog avails, but also deplete the effectiveness of adjacent brand ads and potentially tarnish brand image.

Early AT&T/Time Warner Merger Reports See Trouble Ahead

Location:
AT&T, 208 South Akard St, Dallas, TX, 75202, United States
Recommendation:
3

Wall Street investors aren’t so sure that the nearly $85.4 billion deal AT&T is proposing for Time Warner will be an easy ride.

ISPs' Data About Consumers Is Worth 'A King's Ransom,' Privacy Guru Says

Location:
Benton Foundation, 727 Chicago Ave, Evanston, IL, 60202, United States
Recommendation:
2

Broadband providers have spent months complaining that proposed new privacy rules would unfairly subject them to more stringent privacy rules than Google, Facebook or other online companies. Today, privacy guru and law professor Paul Ohm -- an outspoken proponent of tough privacy rules -- answers that objection. Internet service providers, Ohm says, should have to follow tough standards because ISPs pose a greater threat to privacy than other companies.

People's Web-Browsing History Isn't 'Sensitive,' ISPs Argue

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
1

Broadband providers AT&T, Comcast and T-Mobile have officially asked the Federal Communications Commission to retreat from a privacy proposal that could limit online behavioral advertising.

Chairman Wheeler Plans To Finalize Broadband Privacy Rules This Year

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
3

Federal Communications Commission Chairman Tom Wheeler said that he anticipates finalizing broadband privacy rules later in 2016. Testifying at a Senate hearing, Chairman Wheeler also hinted that the final regulations could differ from a proposal he put forward earlier this year.

Netflix Presses FCC To Condemn Data Caps

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
2

Netflix is calling for the government to crack down on broadband providers that impose data caps on their subscribers.

Donald Trump Is King Of Earned Media

Location:
USA, United States
Recommendation:
3

As Republican Presidential candidate Donald Trump now starts up a paid TV advertising campaign, he continues to lead in earned media over Democratic Presidential candidate Hillary Clinton.

Watchdog Refers Sprint To FCC Over Ads

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
2

An ad industry watchdog has referred Sprint to the Federal Communications Commission over ads stating that mobile customers can save 50 percent on their monthly rates by switching to Sprint.

Comcast Defends 'Pay-For-Privacy' Pricing, Makes Case To FCC

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
2

Comcast is asking the Federal Communications Commission to reject proposed rules that would prohibit broadband providers from charging higher fees to subscribers who decline behaviorally targeted ads.

Consumers Can't Tell Native Ads From Editorial Content

Location:
Grady College of Journalism & Mass Communication, 120 Hooper Street, Athens, GA, 30602, United States
Recommendation:
2

Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College in Georgia, published in the December issue of the Journal of Advertising.

Charter Pushes FCC To Clear Merger With Time Warner

Location:
Federal Communications Commission (FCC), 445 12th Street SW, Washington, DC, 20554, United States
Recommendation:
2

Advocacy groups recently warned that Charter's proposed $67 billion merger with Time Warner Cable and Bright House Networks could leave the new company in a position to stifle competition from online video companies. Charter is now countering that its planned buying spree "will yield significant benefits."

Alabama, Michigan And Other States Argue For Right To Curb Muni-Broadband

Location:
US Court of Appeals for the Sixth Circuit, 100 East Fifth Street, Cincinnati, OH, 45202, United States
Recommendation:
1

Officials from 11 states are siding with North Carolina and Tennessee in their battle with the Federal Communications Commission about limits on muni-broadband networks.

Broadcast Networks See More Scatter Activity, But Overall Media Ad Dollars Up

Location:
USA, United States
Recommendation:
1

Broadcast TV networks in August, for the most part, continued to see TV marketers placing more effort around buying TV inventory closer to airtime -- in the scatter market -- versus with upfront buys.

Cable TV Attracts More Over the Top Viewers Than Satellite, Telecommunication Companies

Location:
Millward Brown Digital, 11 Madison Avenue, New York, NY, 10010, United States
Recommendation:
1

Some pay TV providers are better at attracting over the top (OTT) subscribers than others. That includes Time Warner Cable, Cablevision systems and Cox Communications.

Broadcast, Cable Upfront Spending Drops Again

Location:
USA, United States
Recommendation:
2

Both broadcast and cable TV upfront advertising spending continues to suffer -- broadcast TV now down for the third year in a row, with cable revenues now lower for the second year in a row.

A Note About Our Coverage Of Donald Trump's 'Campaign'

Location:
Huffington Post, Herndon, VA, 20172, United States
Recommendation:
1

After watching and listening to Donald Trump since he announced his candidacy for President, we have decided we won't report on Trump's campaign as part of The Huffington Post's political coverage.

Local TV Management Anticipates More Consolidation, Seeks Greater Revenue Sources

Location:
Nexstar, 5215 North O'Connor Blvd, Irving, TX, 75039, United States
Recommendation:
1

Local TV broadcasting business management anticipates more consolidation moves -- which began about a year ago -- as well as greater emphasis on new digital platforms.

TV Binging On The Rise

Location:
TiVo, 2160 Gold St, Alviso, CA, 95002, United States
Recommendation:
1

TV binging is growing. But while it can bring much joy to consumers, it can also bring the blues. A new study on TV binging by TiVo Research says that 52 percent of those surveyed are "experiencing feeling sad" when they approach the end of a TV series.