Earned media continues to deliver big benefits for media and entertainment brands, largely due to high-interest news viewing.
For many TV industry analysts, it seems an easy projection: The new Trump Administration will mean less regulation for the TV businesses -- particularly for TV station groups, which could mean high merger activity.
Many kids are entering the digital age before they are entering double digits in age.
Just about one month into the new presidential administration, TV news networks are posting stronger ad business, as well as high viewership -- contradicting some criticism over fake news claims.
House Communications Subcommittee Chairman Marsha Blackburn (R-TN) says she is readying a push to revoke the Federal Communications Commission's broadband privacy rules.
[Commentary] You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues.
It's "highly likely" that Federal Communications Commission Chairman Ajit Pai will grant the ad industry's request to revisit tough broadband privacy rules, the Association of National Advertisers predicted.
More than half (52%) of US adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI Survey of the American Consumer.
First and foremost, lower TV spending in 2016 political advertising may simply be a function of better media buying, said Ben Angle, senior media buyer-national media research at Planning & Placement.
Frontier, which offers both DSL and fiber-optic service, advertised that consumers could stream video and "never worry" about their connections, according to the National Advertising Division (NAD), a self-regulatory unit administered by the Bette