MediaPost

Major News Drives Earned Media For TV Networks

Earned media continues to deliver big benefits for media and entertainment brands, largely due to high-interest news viewing.

Will The FCC Raise Limits On TV Station Ownership?

For many TV industry analysts, it seems an easy projection: The new Trump Administration will mean less regulation for the TV businesses -- particularly for TV station groups, which could mean high merger activity.

Kids Entering The Digital Age At Young Ages

Many kids are entering the digital age before they are entering double digits in age.

Cable News Doing Big Ad Business, Viewership

Just about one month into the new presidential administration, TV news networks are posting stronger ad business, as well as high viewership -- contradicting some criticism over fake news claims.

House Communications Subcommittee Chair Blackburn Aims To Revoke Broadband Privacy Rules

House Communications Subcommittee Chairman Marsha Blackburn (R-TN) says she is readying a push to revoke the Federal Communications Commission's broadband privacy rules.

Still Wondering How Trump Won? Try Psychographic Targeting

[Commentary] You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues.

Association of National Advertisers Expects Pai To Revisit Privacy

It's "highly likely" that Federal Communications Commission Chairman Ajit Pai will grant the ad industry's request to revisit tough broadband privacy rules, the Association of National Advertisers predicted.

More Than Half Of US Adults Live In 'Cell Phone-Only' Households

More than half (52%) of US adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI Survey of the American Consumer.

Why TV Spending Went Down In 2016 Political Advertising

First and foremost, lower TV spending in 2016 political advertising may simply be a function of better media buying, said Ben Angle, senior media buyer-national media research at Planning & Placement.

Frontier Criticized For Broadband Ads

Frontier, which offers both DSL and fiber-optic service, advertised that consumers could stream video and "never worry" about their connections, according to the National Advertising Division (NAD), a self-regulatory unit administered by the Bette