MediaPost

Why COVID Increased The Gap Between Fixed And Wireless Internet

According to a speed test analysis released by WhistleOut, the average US internet speed increased 40 percent during the pandemic to 118.4 Mbps, versus an average of 84.5 Mbps pre-pandemic. The report, which is based on more than 717,000 internet speed tests, doesn’t explain exactly why the fixed internet became so much swifter, but it cites the fact that many US households upgraded their plans with their internet service providers, presumably to accommodate all that video streaming, those Zoom meetings, and other lifestyle changes necessitated by working and living at home 24/7.

Appeals Court Weighs California Net Neutrality Law

California's net neutrality law could pave the way for conflicting broadband regulations in all 50 states, a lawyer for the cable industry argued to a three-judge panel of the 9th Circuit Court of Appeals. “The question before this court is whether interstate broadband service will continue to be governed by a single, national set of rules, or instead will for the first time face a patchwork of conflicting state regulation,” attorney Scott Angstreich, who represents broadband lobbying groups, told the appellate judges.

Mobile marketing booms, but consumer privacy concerns remain

The Mobile Marketing Association and WARC's new joint "State of the Industry" report found that while mobile marketing budgets boomed during the COVID-19 pandemic, connsumer privacy concerns remain a significant barrier to growth. The top-line finding of the report is that two out of three marketers boosted their mobile marketing budgets over the past year, at least partly due to the acceleration of ecommerce following the pandemic. And while marketers appear to be more optimistic about almost every potential barrier to further mobile marketing budget growth, consumers' concern over their p