Obama Campaign’s “Targeted Share” App Also Used Facebook Data From Millions Of Unknowing Users
In 2012 the Obama campaign was desperate to reach twentysomethings who were hard to access because they had only cell phones. So it sought to reach them on Facebook. Two GOP campaign analytics sources said the Obama camp used a common Facebook developer API – the same one used to access the data for Cambridge Analytica – to create a Facebook app that could capture the personal data not only of the app user, but also of all that person’s friends.