Yahoo, Google revise deal in hopes of approval

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Apparently, Yahoo and Google have given the Justice Department a revised version of their search advertising partnership in hopes of winning antitrust approval. The new plan cuts the agreement from 10 years to two years and limits the revenue that Yahoo can collect to 25 percent of its search revenue. Google advertisers would be allowed to ask not to be placed on Yahoo. Mukul Krishna, digital media global director at consulting firm Frost and Sullivan, described the revised terms as "more of a Band-Aid than the extensive surgery that is needed" for Yahoo.


Yahoo, Google revise deal in hopes of approval Yahoo and Google Offer to Revise Ad Partnership (NYTimes) Yahoo, Google Recast Ad Alliance (WSJ)