With Low Ratings, Post Radio Venture To End Next Month

WITH LOW RATINGS, POST RADIO VENTURE TO END NEXT MONTH
[SOURCE: Washington Post, AUTHOR: Paul Farhi]
Washington Post Radio, which brought the newspaper's journalists to the DC airwaves, will go off the air next month after failing to attract enough listeners and losing money during its 17-month existence. Post Radio, which is broadcast in the DC area on 107.7 FM and 1500 AM, , was not able to draw even 1 percent of listeners during its first year. Although ratings have improved somewhat in recent months -- partly because of Nationals baseball broadcasts and Tony Kornheiser's morning program -- the gains weren't enough to convince WTWP's owner, Bonneville International Corp., that the station could be profitable any time soon.
http://www.washingtonpost.com/wp-dyn/content/article/2007/08/27/AR200708...
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