Originally published: August 1, 2011
Last updated: August 1, 2011 - 7:13pm
Rep. Anna Eshoo (D-CA), sponsor of the Commercial Advertisement Loudness Mitigation (CALM) Act, wrote to the Federal Communications Commission saying the new law should apply to all pay-TV providers.
The law limits the volume of advertisements to the same levels as the programs they interrupt. "The law's intent is simple — to make the volume of commercials and programming uniform so that spikes in volume do not affect the consumer's ability to control sound," Rep Eshoo said. "I recognize that implementation takes time, which is why the legislation includes a grace period that is fair to stakeholders and allows programming distributors ample time to install the engineering fix necessary to ensure that sound is modulated."
The American Cable Association, which represents small and medium-size cable providers, has argued the law's penalties shouldn't apply to programming they simply retransmit from broadcasters — only to commercials the firms insert themselves.
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