Consumers want choice, and they should get it

CONSUMERS WANT CHOICE, AND THEY SHOULD GET IT
[SOURCE: The Daily Herald, AUTHOR: Editorial staff]
[Comentary] We are faced with so much choice in this country -- seemingly 100 different types of Coke alone, for example - that it can drive consumers a little batty. On the other hand, there's cable TV. Consumers usually have three choices: Bare bones "basic" cable, expanded basic and premium channels. In this case, less is not more.
http://www.heraldnet.com/stories/07/05/21/100edi_editorial001.cfm