In Small Markets, Community Paper is Leading News Source

[SOURCE: Editor&Publisher]
While circulation of the biggest dailies continues its long decline, a new study finds that 81% of adults in small markets read a newspaper every week, and 50% say the local paper is their primary news source. According to the survey, the local paper is by far the leading news source in these markets. Fifty percent of respondents listed the local newspaper as their "primary source of information about local communities." That was followed by television at 16%; radio, 9%; and Internet, 2%
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_con...
See more at: http://www.nna.org/articles/americasnewspapers81.html