Blacks, whites share favorite TV shows


BLACKS, WHITES SHARE FAVORITE TV SHOWS
[SOURCE: USAToday, AUTHOR:Yolanda Young]
[Commentary] According to the 2007 Nielsen Media Research Report on Television, black and white viewers are watching the same TV programs. In the Top 10 for both groups were American Idol, Dancing With the Stars and the CSI franchises. Ten years ago, the only show on both Top 10 lists was Monday Night Football. Since Nielsen started charting black viewer preferences separately more than 15 years ago, black audiences have consistently favored shows that featured mostly black casts. The change in black viewership has coincided with the cancellation of many black shows that had originally aired on the WB and UPN networks. Those two networks merged to become the CW network, which seems to be aiming for a broader, mainstream audience. The shift to more mainstream shows with mainstream casts is a healthy and long-overdue development. Why shouldn't our television shows reflect our increasingly diverse society, one in which a prodigious black middle class boasts, and identifies, with black characters who play cops, doctors or lab technicians on the top shows? Perhaps as with collegiate and professional sports, we're finally becoming colorblind to the racial makeup of the casts, and only rooting for the best to win. The only possible drawback in this trend is that advertisers might begin to revert back to their old ways and ignore black consumers.
http://www.usatoday.com/printedition/news/20071102/opcom02.art.htm

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