Originally published: January 22, 2011
Last updated: January 22, 2011 - 2:03pm
A Q&A with Beverly Macy, a technology writer and instructor whose recent book, The Power of Real-Time Social Media Marketing, teaches businesses how to harness the power of Facebook, Twitter and other social media. The news of Groupon's $15 billion public offering inspired jubilation and hesitation in equal parts. Jubilation, because Groupon's IPO represents the emergence of social media as a mainstream, revenue-generating business. Hesitation, because just ten years ago, the tech world watched billions of dollars chase over-hyped and under-developed businesses, with the result being a catastrophic tech bubble that squashed the Nasdaq. How seriously should we take the rise of social media as a viable engine of the tech economy?
- Groupon, Twitter, other tech firms grapple with hypergrowth
- The Men and No Women of Web 2.0 Boards
- Are We Headed For Another Tech Bubble?
- What Your Teen Is Really Doing All Day On Twitter And Instagram
- A Silicon Valley Vision for San Francisco
- Why Groupon Said No To Google's $6 Billion
- A Venture-Capital Newbie Shakes Up Silicon Valley
- The Demographics of Social Media Sites
- Facebook, Twitter 'powerful business tools'
- New Tech Spenders in Feeding Frenzy
- Companies Struggle To Manage Social Media
- When the networks bubble over
- Gigya Rolls Out Privacy Seal For Sites With Social Log-Ins
- Social-Media Sites Turn Out to Present One More Land Mine for Politicians
- Votizen Brings The Empowerment Of The Internet To Elections