Originally published: July 26, 2010
Last updated: July 26, 2010 - 8:34pm
Two-time drama series Emmy winner "Mad Men" returned to AMC on July 25 after a whirlwind of previews and promotions in print, broadcast and online. Despite all the attention and the show's affluent viewership, "Mad Men" has averaged far fewer viewers than other summer cable dramas like USA's "Burn Notice," and ad rates also are lower. An average 30-second spot on first-run episodes of "Mad Men" fetches about $20,000-$25,000, according to a recent trade media report -- not much, but it is a multiple of AMC's primetime movies. Plus, AMC bets that marquee shows boost its visibility, image and value.
- Wealthy Viewers Are Back This Summer. Do They Still Matter?
- Mad Men Ratings, Ad Revenue Small, So Focus Is on Overseas Sales, Digital
- A tale of two cable TV shows
- Are DVRs, procedurals serial killers?
- Mad Men' and Jack Daniel's: Bad mix?
- The TV hits that no one watches
- Stewart, ESPN and "Mad Men" Drive Cable
- FCC's network neutrality, merger decisions could set the dial on future of TV
- Cable TV networks feel pressure of programming costs
- Republican-friendly TV shows more likely to be hits
- Jesse Jackson is lobbying the FCC against aggressive network neutrality rules
- A Victory for an Unfettered Internet
- Broadcast Networks Face Identity Crisis
- Warner Bros. to Let Local TV Put Sitcom on Web
- Get Ready to Pay More for the Web