Originally published: March 4, 2010
Last updated: March 4, 2010 - 12:23pm
The Tribune Company said Wednesday that it has invested in Perfect Market, a startup that helps publishers monetize their content throughout the so-called "long-tail."
Tribune Co. -- owner of the Los Angeles Times and the Chicago Tribune, among other publications -- began using Perfect Market's services across various Web properties last year. Obviously pleased with the results, Tribune is now leading the startup's third round of funding, worth some $6 million. Perfect Market optimizes publishers' sites for better placement in search engine placement, while also matching relevant ads to those pages.
- Survey: 48.9% of Marketing Execs Have Paid for Placement in Content
- Video Fundamentally Impacts The Internet
- Report Asks Music Industry, 'Are Users Experienced?'
- Local TV Stations, Newspaper Sites Slammed By Users
- Four Out Five Americans Online Visit Social Networks
- MacArthur Grant Funds Digital Overhaul For PBS' Frontline
- Twitter Users are Information Junkies
- Consumers Quick To Unsubscribe
- Apple says DoJ "sides with monopoly, rather than competition"
- Study: C-Level Execs Readying For Economic Recovery
- Tribune Co. Will Cut Up to 500 Jobs
- Public hearing on media an endless debate
- How Web Changes Patient-Doctor Relationship
- Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
- Deal Keeps Alive Bay Area Papers 'Headed for Graveyard'