When it Comes to Net Neutrality Support, Knowledge is Evidently Power

Most who say they understand the net neutrality issue say they support it, according to a new study of net neutrality perceptions from research firm GfK. According to the study, about half (55%) of all US consumers report that they understand the issue of net neutrality – regardless of whether they are following the neutrality debate closely. Among those who say they do understand net neutrality, 72% favor it – 8 points higher than the figure (64%) among those who feel they do not understand the issue. From a political perspective, eight in ten (82%) Democrats who understand net neutrality are in favor of it, as well as 70% of independents and those in other parties. A majority (56%) of Republicans who say they understand the issue also expressed support for maintaining net neutrality. There was a distinct difference between age groups about the issue. The study found that two-thirds (66%) of 15- to 24-year-olds – whom GfK has dubbed the Now Generation – report understanding net neutrality; that stands out from the older groups – 20 percentage points higher than the 65-plus group, and also above the more established millennials segment (25 to 34 years old), which came in at 57%.