Last updated: September 4, 2008 - 7:37am
Tech firm NebuAd has put on hold plans to widely deploy an online advertising technology that tracks consumers' every Web click while Congress reviews privacy concerns associated with the technique. The Silicon Valley company announced this week that founder and chief executive Bob Dykes was resigning. His departure comes as a number of Internet companies have suspended or canceled trials of NebuAd's controversial tracking technique, known as deep-packet inspection, marketed to companies seeking to target ads to Web users. "Our platform was architected to be a multi-channel ad system," spokeswoman Janet McGraw wrote in an e-mail. "With the Internet service provider channel currently on hold with the events of the summer, we have broadened the focus of our business but continue to enhance our technologies for that ISP channel." She said that NebuAd supports the companies "who have put their trial deployments on hold so that Congress can spend additional time addressing the privacy issues and policies associated with online behavioral advertising."
- Last Call For NebuAd?
- Charter Delays Info Sharing With NebuAd
- Markey: Wait on Online-Ad-Service Technology
- Did NebuAd Stage Closing?
- NebuAd Wiretaps Consumers and Hijacks Web Sites
- Online Advertising Hearing Recap
- Embarq responds to lawmaker concerns about ad tracking
- Watching What You See on the Web
- Senate panel to examine NebuAd's Web monitoring system
- ISPs Conjoined With NebuAd Claim Innocence
- Customers Sue ISP For Installing NebuAd 'Spyware,' Offering Defective Opt-Outs
- Judge Dismisses Case Against ISPs That Worked With Closed NebuAd
- Privacy Implications of Online Advertising
- Knock, Knock: Dingell-gram for Mr Embarq Concerning Mr NebuAd
- Reps Urge Charter Not to Share Subscriber Info