Millennials Willing to Pay More for High-Speed Web Access

More than three-quarters of millennials surveyed agreed or strongly agreed that they expect to be able to stream video wherever they are. Millennials are willing to pay for higher levels of service, and half of millennials polled would pay 5 percent of their annual salary for super-fast Internet, according to a CommScope survey of 4,000 millennials and baby boomers in San Francisco (CA), London, Sao Paulo and Hong Kong. The survey revealed more than 85 percent of millennials have a smartphone, and more than three-quarters of millennials surveyed agreed or strongly agreed that they expect to be able to stream video wherever they are.

"This prioritization of high-speed connectivity by millennials epitomizes the large group of service provider customers eager to consume and pay more for their services— if they are delivered in the way millennials want them," said Elise Vadnais, business development analyst at CommScope. "These services must be differentiated from those delivered previously, with greater flexibility and customization, greater capacity and coverage. If service providers cannot deliver services tailored to the millennial preference, they may risk becoming irrelevant to their largest potential consumer base."