6 Ways Netflix Viewing Habits Vary Around the World

Here are six insights about Netflix's mobile consumption gleaned from the early months of its global expansion:

1) Primary devices vary around the world: People are more likely to watch Netflix on phones in India, South Korea and Japan, but televisions are more popular with US, South American and Australian customers.
2) Mobile isn't everything—at least not yet: Last year, around 42 percent of all signups were registered for desktops or laptops, Mirer said. Phones came in a distant second, with 27 percent of all signups, followed by 21 percent for televisions and 10 percent for tablets.
3) What you sign up with isn't what you stick with: Netflix stats show that the device users sign up for the service with often shifts after the first month, and even more after six months. The evolution gives some insight into what viewers think they'll use and what they actually do end up using.
4) Android vs. iPhone: The type of smartphone used to watch Netflix differs greatly depending on which part of the world the user is in.
5) Wi-Fi for the world: Thanks to Wi-Fi, the majority of the developed world tends to avoid draining its cellular data plans during Netflix binges.
6) A world of partnerships: Mirer said Netflix is partnering with a number of major cable and cellular companies around the world to offer content in a way that helps both Netflix and providers gain subscribers.